Last week I listed the top ten most read Newspapers in Nigeria. I got lots of responses from that post, people asking what the source of our statistics is. I responded by saying ‘they are responses we got from interviewing people at various regions in Nigeria and this research was carried out by a top research firm in Nigeria. Part of the job description of this research firm is also to help you track and monitor your advertising campaigns, please don’t forget to contact me in you ever need such service.
This week I will be listing the top 10 Radio stations in Nigeria. We believe this report is supposed to help you plan your advertising campaign. I also want people to bear in mind that this statistics can change from time to time depending on other external factors. For example; the class of people you are trying to reach can influence the station you should place your advert in. Not everyone will listen to a vernacular speaking station and not everyone will want to listen to an all English speaking station either. Every station has their target audience. You have to also do your investigations and research to determine which station is best suited for your advertising campaign. For more on ‘Advertising on Nigeria radio stations’, visit this link http://victorariyibi.blogspot.com/2009/04/radio-advertising-in-nigeria.html/
If you are also considering advertising on radio stations in Nigeria, remember to contact Victor for Radio Stations current rates, and the best price anyone can place the advert for you. Enjoy.
Nigerian Top 10 Radio Stations 2009/2010
Lagos
Cool 96.9 FM Lagos................................19.65%
Radio Lagos 107.5 FM (Tiwantiwa)..................14.57%
Eko 89.75 FM Lagos................................11.41%
Raypower 100.5 FM, Lagos..........................9.88%
Star 101.5 FM, Lagos..............................9.40%
WAZOBIA 95.1 FM...................................8.34%
Choice 103.5 FM, Lagos............................7.00%
Rhythm 93.7 FM, Lagos (Silverbird)................6.71%
Radio Continental 102.3 FM........................5.75%
Brilla 88.9 FM, Lagos.............................5.47%
South East
ABS FM, Awka......................................11.13%
Cosmos Radio 105.5 FM, Enugu......................9.62%
Unity 101.5 FM, Abakaliki.........................5.57%
BCA AM, Umuahia...................................5.32%
EBBS 98.1 FM, Abakaliki...........................5.03%
Heartland 100.5 FM, Owerri........................4.73%
Purity 102.5 FM, Awka.............................4.73%
Coal City 92.85 FM, Enugu.........................3.97%
Orient 94.4 FM, Owerri............................3.62%
Lion 93.9 FM, Nsukka..............................2.55%
North East
Radio 95.3 FM, Maiduguri..........................14.10%
FM Bauchi.........................................13.78%
BBC Hausa Service.................................8.83%
Pearl 98.5 FM, Bauchi.............................8.77%
TSBC Jalingo......................................8.72%
Peace 102.5 FM....................................7.20%
GSBC, Gombe.......................................6.25%
BRC AM, Bauchi....................................6.20%
YBC Damaturu......................................5.05%
BBC World Service.................................4.26%
North West
Freedom Radio 99.5 FM, Kano.......................17.20%
Raypower 106.5 FM, Kano...........................7.94%
BBC Hausa Service.................................7.71%
Radio Kano FM.....................................7.61%
Radio Zamfara.....................................5.55%
Companion 104.5 FM, Katsina.......................4.68%
Radio Kano FM.....................................4.67%
Freedom FM, Dutse.................................4.63%
RIMA 97.1 FM Radio, Sokoto........................4.62%
Supreme 96.1 FM, Kaduna...........................4.49%
South South
AKBC 90.5 FM......................................20.35%
Treasure 98.5 FM, Port Harcourt...................10.59%
Ray Power 2, 106.5 FM.............................9.38%
Family 97.7 FM Port Harcourt......................6.57%
Rhythm FM Port Harcourt...........................6.07%
CR Radio-2 (105.5 FM), Calabar....................3.80%
BBC World Service.................................2.95%
Radio Bayelsa, Yenegoa............................2.70%
Ray Power 2, 106.5 FM.............................2.03%
Pacesetter FM, Umuahia............................1.99%
South West
Adaba FM.........................................10.01%
Positive 102.5 FM, Akure.........................7.17%
Gateway 90.45 FM, Abeokuta.......................5.67%
Progress 100.5 FM, Ado-Ekiti.....................5.14%
OSBC 89.5 FM Osogbo..............................4.89%
Splash FM, Ibadan................................4.79%
Voice of Ekiti 91.5 FM, Ado-Ekiti................4.74%
Paramount FM, Abeokuta...........................4.52%
Living Spring FM Osogbo..........................4.21%
DBS Asaba........................................3.89%
North Central
Grace 95.5 FM, Lokoja............................12.11%
FM 94, Lokoja....................................11.19%
ABC2 FM Yola.....................................6.44%
Peace 90.5 FM Jos................................5.71%
ABC1 Yola........................................5.28%
Rhythm 93.7 FM, Makurdi..........................4.73%
Benue Radio (FM) Makurdi.........................4.66%
Aso 93.5 FM, Abuja...............................4.35%
Ray Power 100.5 FM, Jos..........................4.15%
Radio Rivers 2 99.1 FM Port Harcourt.............3.91%
