Advertising on Radio in Lagos (Nigeria)

Radio Stations Recommended by Victor (Personal Recommendation)

I got a call from Dan Foster and Charles B, popular radio presenters on Inspiration fm radio, asking like several other people that have mailed and called me to ask for the source of our statistics on the Top 10 media to advertise in Nigeria. I explained before in my earlier post that the statistics given are the opinion of a research company in Lagos, it is not a final authority. The truth is that, I have the list of my own favorite radio stations and I usually recommend these stations to my Clients depending on what they are trying to push into the Nigerian Market and their target market. To be very sincere I have more than one favorite radio station, and they all reach different set of people. I don’t mean to step on toes with those statistics, but that is the findings of a research firm. I have listed my own recommended radio stations with my own evaluation of their performance and target audience. You are free to debate this if you have a different opinion from what I have here. The purpose of this report is to guide your advertising campaign when considering radio stations to advertise on in Lagos/Nigeria. I hope you find this useful.

If you are also considering advertising on radio stations in Nigeria, remember to contact Victor for Radio Stations current rates, and the best price anyone can place the advert for you. Enjoy.

Inspiration FM

Nigeria’s #1 family radio station 92.3 INSPIRATION FM. Inspiration Radio serves the needs of the residents of Lagos State in Nigeria for promotions, intensive inspiration, and music 24 hours a day.

92.3 Inspiration FM is borne out of the need to inspire Nigerians between the ages of 18 and 50 to live their dreams and achieve their potentials. The station plays the finest blend of Local Nigerian and International Music.

The Inspired News Desk delivers the freshest news and sports in a fair, balanced and objective manner. The station has seasoned and brilliant broadcasters like Dan Foster, Chaz B, Wale Scott, Etoma Edu, Thelma Ilems who thrills the audience to exciting moments.

Every aspect of the content broadcast on Inspiration Radio is subjected to intricate systems of screening and scrutiny to ensure our content meets the highest standards. Every song, commercial, promo, and possible personality talk is designed to be “Family Friendly” and to meet the specific needs and wants of our listeners.

(Extracted from Inspiration fm radio website, www.inspiration-radio.com)

Best Known For: Best Nigeria’s family radio station

Exposure: About 10 million people tune to the station daily.

Reach: Lagos Island, Lekki, Apapa, Victoria Island, Ikoyi, Ikeja, Epe, Badagry, Agege, Egebda, Alimosho, Igando, Ota Etc

Target Audience: Children, youths, & adults (18 and 50yrs)

Class Audience: A, B, C, D, E

Rhythm F.M. Lagos.

Best Known for: Entertainment radio station in Nigeria

Exposure: About 20 million people tune to the station daily.

Reach: Lagos, Epe, Abeokuta, Badagry, Shagamu, &Ijebuode

Lagos, Abuja, Port-Harcourt, Benin, Awka, Jos, Yenagoa and adjoining states

Target Audience: Children, youths, & adults below 55yrs.

Class Audience: A, B, C few Ds

Cool F.M. Lagos.

Best Known For: Entertainment radio station in Nigeria. It early morning show has grown to be very loved, because of its interactivity and presenters.

Exposure: About 17 million people tune to the station daily.

Reach: Lagos, Abuja, Enugun, Calabar, Uyo, Epe

Target Audience: Children, youths, & adults below 55yrs.

Class Audience: A, B, C few Ds

Star F.M. Lagos.

Best Known For: One of the best current entertainment radio stations in Lagos state. Star fm early morning news program by Moyo and Mofe Oyatogun has reposition the radio station as a radio of choice to listen to in the morning as the mix entertainment and news.

Exposure: About 14 million people tune to the station daily.

Reach: Lagos Mainland, Lagos Island, Epe, Abeokuta, Badagry, Shagamu, &Ijebuode.

Class Audience: A, B, C, D, E

Target Audience: Children, youths, & adults below 55yrs.

Wazobia F. M. Lagos.

Best Known For: Rated high due to its grassroot, pigin English, and Comedy appeal

Exposure: 9 million people tune to the station daily.

Reach: Lagos, Epe, Badagry, & Shagamu.

Target Audience: Children, youths, & adults below 55yrs.

Class Audience: Grassroots , C, D and E. A and B that loves local contents.

Classic F. M. Lagos.

Best Known For: Best known for their classic appeal and Old school Entertainment radio station in Nigeria

Exposure: About 8 million people tune to the station daily.

Reach: Lagos Island, Lekki, Apapa, Victoria Island, Ikoyi, Ikeja, Epe, Badagry, Agege, Egebda, Alimosho, Igando, Ota Etc

Target Audience: youths, adults below 80yrs.

Class Audience: A, B, C, D, E

Radio Stations Rating in Nigeria (Lagos, Abuja, Portharcourt). Part 2

Last week I listed the top ten most read Newspapers in Nigeria. I got lots of responses from that post, people asking what the source of our statistics is. I responded by saying ‘they are responses we got from interviewing people at various regions in Nigeria and this research was carried out by a top research firm in Nigeria. Part of the job description of this research firm is also to help you track and monitor your advertising campaigns, please don’t forget to contact me in you ever need such service.

This week I will be listing the top 10 Radio stations in Nigeria. We believe this report is supposed to help you plan your advertising campaign. I also want people to bear in mind that this statistics can change from time to time depending on other external factors. For example; the class of people you are trying to reach can influence the station you should place your advert in. Not everyone will listen to a vernacular speaking station and not everyone will want to listen to an all English speaking station either. Every station has their target audience. You have to also do your investigations and research to determine which station is best suited for your advertising campaign. For more on ‘Advertising on Nigeria radio stations’, visit this link http://victorariyibi.blogspot.com/2009/04/radio-advertising-in-nigeria.html/

If you are also considering advertising on radio stations in Nigeria, remember to contact Victor for Radio Stations current rates, and the best price anyone can place the advert for you. Enjoy.

Nigerian Top 10 Radio Stations 2009/2010

Lagos

Cool 96.9 FM Lagos................................19.65%

Radio Lagos 107.5 FM (Tiwantiwa)..................14.57%

Eko 89.75 FM Lagos................................11.41%

Raypower 100.5 FM, Lagos..........................9.88%

Star 101.5 FM, Lagos..............................9.40%

WAZOBIA 95.1 FM...................................8.34%

Choice 103.5 FM, Lagos............................7.00%

Rhythm 93.7 FM, Lagos (Silverbird)................6.71%

Radio Continental 102.3 FM........................5.75%

Brilla 88.9 FM, Lagos.............................5.47%

South East

ABS FM, Awka......................................11.13%

Cosmos Radio 105.5 FM, Enugu......................9.62%

Unity 101.5 FM, Abakaliki.........................5.57%

BCA AM, Umuahia...................................5.32%

EBBS 98.1 FM, Abakaliki...........................5.03%

Heartland 100.5 FM, Owerri........................4.73%

Purity 102.5 FM, Awka.............................4.73%

Coal City 92.85 FM, Enugu.........................3.97%

Orient 94.4 FM, Owerri............................3.62%

Lion 93.9 FM, Nsukka..............................2.55%

North East

Radio 95.3 FM, Maiduguri..........................14.10%

FM Bauchi.........................................13.78%

BBC Hausa Service.................................8.83%

Pearl 98.5 FM, Bauchi.............................8.77%

TSBC Jalingo......................................8.72%

Peace 102.5 FM....................................7.20%

GSBC, Gombe.......................................6.25%

BRC AM, Bauchi....................................6.20%

YBC Damaturu......................................5.05%

BBC World Service.................................4.26%

North West

Freedom Radio 99.5 FM, Kano.......................17.20%

Raypower 106.5 FM, Kano...........................7.94%

BBC Hausa Service.................................7.71%

Radio Kano FM.....................................7.61%

Radio Zamfara.....................................5.55%

Companion 104.5 FM, Katsina.......................4.68%

Radio Kano FM.....................................4.67%

Freedom FM, Dutse.................................4.63%

RIMA 97.1 FM Radio, Sokoto........................4.62%

Supreme 96.1 FM, Kaduna...........................4.49%

South South

AKBC 90.5 FM......................................20.35%

Treasure 98.5 FM, Port Harcourt...................10.59%

Ray Power 2, 106.5 FM.............................9.38%

Family 97.7 FM Port Harcourt......................6.57%

Rhythm FM Port Harcourt...........................6.07%

CR Radio-2 (105.5 FM), Calabar....................3.80%

BBC World Service.................................2.95%

Radio Bayelsa, Yenegoa............................2.70%

Ray Power 2, 106.5 FM.............................2.03%

Pacesetter FM, Umuahia............................1.99%

South West

Adaba FM.........................................10.01%

Positive 102.5 FM, Akure.........................7.17%

Gateway 90.45 FM, Abeokuta.......................5.67%

Progress 100.5 FM, Ado-Ekiti.....................5.14%

OSBC 89.5 FM Osogbo..............................4.89%

Splash FM, Ibadan................................4.79%

Voice of Ekiti 91.5 FM, Ado-Ekiti................4.74%

Paramount FM, Abeokuta...........................4.52%

Living Spring FM Osogbo..........................4.21%

DBS Asaba........................................3.89%

North Central

Grace 95.5 FM, Lokoja............................12.11%

FM 94, Lokoja....................................11.19%

ABC2 FM Yola.....................................6.44%

Peace 90.5 FM Jos................................5.71%

ABC1 Yola........................................5.28%

Rhythm 93.7 FM, Makurdi..........................4.73%

Benue Radio (FM) Makurdi.........................4.66%

Aso 93.5 FM, Abuja...............................4.35%

Ray Power 100.5 FM, Jos..........................4.15%

Radio Rivers 2 99.1 FM Port Harcourt.............3.91%

Newspaper Ratings in Nigeria (Lagos, Abuja, Portharcourt). Part 1

Lots of people have mailed and called me, asking for media rating or statistics in Nigeria. I know lots of people are confused as to which newspaper to advertise in and get the best response in Nigeria, I always advice people that it depends on their target market and where they are located. That is why I have taken time today to write on the media statistics you should consider before placing Newspaper Ad in Nigerian Newspapers. These statistics are people’s opinion taken on the street. We are not claiming to be absolute with these figures, but the statistics are from a research firm, that has taken timeout to take surveys from people on the street. We hope you find this information useful. I intend to publish for other media later in the month. You can read about Newspaper Ad and the benefits in Nigeria on this link http://victorariyibi.blogspot.com/2009/04/newspaper-advertising-in-nigeria.html .

If you ever have to place a Newspaper Ad in Nigeria, remember to contact us for their current rates, and the best price anyone can place the advert for you. Enjoy.

Nigerian Top 10 Newspapers 2009/2010

National (Nigeria)

The Punch........................4.89%

Complete Sports..................4.30%

The Sun..........................3.98%

The Guardian.....................3.88%

Daily Trust......................3.20%

Vanguard.........................3.10%

Soccer Star......................2.78%

The Nation.......................2.65%

Nigerian Tribune.................2.56%

Daily Independent................2.33%

Lagos State

Complete Sports..................15.34%

The Punch........................11.45%

The Guardian.....................6.70%

Soccer Star......................4.45%

PM News..........................4.30%

Alaroye..........................3.88%

The Sun..........................3.60%

Vanguard.........................3.34%

Nigerian Tribune.................2.99%

Nigerian Compass.................2.67%

South East

Vanguard.........................6.55%

The Sun..........................5.98%

The Guardian.....................5.55%

The Punch........................3.45%

Daily Independent................3.34%

Champion.........................3.20%

The Nation.......................2.98%

Daily Trust......................2.32%

This Day.........................2.30%

Soccer Star......................2.20%

North East

Daily Trust......................5.30%

The Punch........................4.34%

The Guardian.....................4.20%

Soccer Star......................2.98%

Vanguard.........................2.90%

New Nigerian.....................2.89%

The Sun..........................2.80%

Complete Sports..................2.76%

Daily Independent................2.50%

National Daily...................2.23%

North West

Daily Trust......................3.90%

The Sun..........................3.21%

New Nigerian.....................2.65%

The Punch........................2.62%

Complete Sports..................2.40%

Vanguard.........................2.30%

ThisDay..........................1.82%

The Guardian.....................1.80%

Soccer Star......................1.70%

National Daily................... 1.70%

South South

The Punch........................4.07%

Complete Sports..................3.31%

The Sun..........................3.08%

The Guardian.....................2.75%

Pioneer..........................1.75%

Vanguard.........................1.74%

Soccer Star......................1.28%

Daily Independent................1.26%

Business Day.....................1.22%

ThisDay..........................1.17%

South West

The Punch........................4.55%

Nigerian Tribune.................3.63%

Complete Sports..................3.13%

The Nation.......................2.82%

The Guardian.....................2.72%

Vanguard.........................1.68%

The Sun..........................1.63%

Alaroye..........................1.15%

Soccer Star......................0.99%

Compass..........................0.63%

North Central

The Sun..........................5.92%

Daily Trust......................5.13%

Soccer Star......................3.25%

The Punch........................3.02%

The Guardian.....................2.41%

The Nation.......................2.22%

Vanguard.........................1.44%

ThisDay..........................1.40%

Nigerian Tribune.................1.32%

Daily Independent................1.27%