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Monday, December 20, 2010

Merry Christmas and Happy New year














This is to wish everyone a Merry Christmas and a prosperous New Year. To everyone that has followed my posts and to all our Clients at PoiseMedia Communications. We couldn't have gone through this year without you.

Special Thanks to all our Clients that has made this year a dream come true, those that trust us enough to get their job done in timely fashion. To all those that trust us enough to send down funds to us without seeing us first. I salute your trust and faith in us, not to run away with your hard earned money. Special thanks again to all our Clients for still having a little faith in a Nigerian despite all negative reports from CNN about Nigeria (Laugh). You guys are great, and I promise not to let you down EVER!

Special thanks to Clients such as...

Sharp Electronics Japan.

CreAds Advertising Singapore.

African Beauties, Europe.

Dalumco Nigeria Ltd

Integrated Corporate Services (ICSL), Ilupeju.

Integrated Media Concept (IMC), Ikeja.

Vionergy Nigerian Limited.

VIP Express

Lagos State Government

E-Bible Fellowship, USA.

Anayas Consulting

Katawaga Progressive UK.

Gaudy Apple Drink

The Redeemed Christian Church of God, Lagos.

And to so many others we fail to mention. Not because we've forgotten about you, but time will fail me to do so.

Many thanks to people I worked with this year on various accounts, like Anne Fabrigas of CreAds, May Rose Fatunilla of CreAds Singapore, Folashade of Star fm, Lagos, Paul of African Beauties UK, Peter Akindeju of ICSL , Joseph Benu of Guardian Newspaper, all the press men, Peter Ojemen, Kunle, Valentine Ottis, Gbenga Ekunola and So on.

To all the staffs of PoiseMedia, I couldn't have done it without you. To all my blog readers, thank you for the phone calls, emails and word of encouragement. Those words kept me going.

Special Thanks to God Almighty (Jesus Christ), the reason for the season. Thank you for making this year a beautiful one to celebrate. Special thanks to my lovely wife and baby girl. I love you guys so much, thanks for the encouragement and support throughout this year. If you want to see their pictures, add me on facebook.


If your advertising campaign did not go the way you want it to go this year, next year is another year. Call us for free tips and best advice in advertising in Nigeria.

I wish all of you a Merry Christmas and a Prosperous New Year. I love you all.


Cheers

Friday, December 10, 2010

Recommended Outdoor Advertisement in Nigeria (Lagos, Abuja)
























Lagos State has a population of almost 20million people. Lagos is a place where people spend more time in traffic than in their homes or offices. As the population of Lagos State increases, more traffic is caused. Due to this overwhelming situation of traffic in Lagos city, the government has provided over a thousand comfortable, air-conditioned Buses (AKA BRT Buses) with special lanes for the people of Lagos metropolis.
There is no better platform to advertise than on the long luxurious busses that are always contending the roads with you. These BRT buses shuttles everywhere in Lagos from Lagos mainland to Lagos Island.
As outdoor prices rises in Nigeria, top brands are now focusing their advertising campaign medium on the BRT Buses. Top brands such as Samsung, Nokia, Etiselat Telecommunications, 7up bottling company, MTN, Zain ETC, are now leveraging on the BRT bus branding.
I have taken time to list some of the benefit of the BRT bus branding in Lagos.
If you are also considering advertising on the BRT Buses in Nigeria, remember to contact Victor for the current rates. Enjoy
BENEFITS OF ADVERTISING ON THE BRT BUSES
BRT has special lanes in Lagos which makes the Advert on them very visible
The BRT buses can get to places billboards cannot get to.
The advert on the BRT buses will always be on people’s faces when held in traffic.
The BRT buses get to Lagos Island where billboards are mostly prohibited.
The BRT works for over 18hrs per day, 7 days a week, even on public holidays.
The BRT buses are big, so it is like advertising on a 40ft by 60ft Unipole for the price of a 10ft by 20ft 48 sheets billboard.
Using the BRT Bus Branding is like having three (3) 48sheet Billboards on a single bus.
Unlike other kinds of advertising, like TV or Press, people cannot just switch the channel, flip the page or throw it out.
The ad on the BRT Buses is simply in front of people as a part of the environment!

Tuesday, December 7, 2010

TV Stations Rating in Nigeria (Lagos, Abuja, Portharcourt). Part 3









Lots of people have been mailing to ask for TV stations ratings in Nigeria. I have taken time to list the top 10 TV stations for the various regions in Nigeria. Like I mentioned in my earlier post, this report is the outcome of a research company here in Nigeria, it does not mean it is the final authority. Several factors should be considered before deciding to use a particular TV station for your advertising campaign, for example, not all the TV stations reach out to the same class of people. You have to decide who your target audience is before settling for a TV station. I will always advice, do your own research before deciding which TV station to advertise on in Nigeria.
I present to you top 10 TV station for 2009/2010. Read more on advertising on TV stations in Nigeria at http://victorariyibi.blogspot.com/2009/04/television-commercial-in-nigeria.html.
If you are also considering advertising on Nigerian TV stations, remember to contact Victor for TV Stations current rates, and the best price anyone can place the advert for you. Enjoy.

Nigerian Top 10 Radio Stations 2009/2010

Lagos
AIT Lagos.............................36.24%
TV Continental (TVC)..................24.16%
Silverbird TV.........................23.68%
Galaxy TV, Lagos......................23.20%
LTV, Channel 8........................21.96%
MITV Lagos............................16.68%
Super Screen..........................15.63%
Channels TV, Lagos....................15.44%
NTA CH 10, Lagos......................14.57%
NTA 2, CH 5...........................11.60%


South East
NTA Enugu.............................13.85%
NTA Awka..............................8.51%
NTA Owerri............................7.52%
NTA Aba...............................6.04%
EBBS TV Abakaliki.....................5.99%
ABS Awka..............................5.99%
NTA Abakaliki.........................5.64%
NTA Asaba.............................4.70%
ETV Enugu.............................4.62%
IBC TV Owerri.........................3.88%


North East
NTA Bauchi............................17.81%
NTA Maiduguri.........................17.73%
BATV Bauchi...........................11.58%
BRTV Maiduguri........................9.64%
NTA Jalingo...........................8.66%
NTA Gombe.............................8.18%
NTA Damaturu..........................5.71%
TTV Jalingo...........................4.51%
Gombe State TV........................3.38%
NTA Abuja.............................3.08%


North West
AIT Kano..............................9.80%
NTA Katsina...........................9.64%
NTA Kano..............................8.42%
Katsina State TV......................7.91%
NTA Gusau.............................6.73%
NTA Sokoto............................6.30%
NTA Kebbi.............................5.46%
AIT Kaduna............................5.06%
CTV CH 67, Kano.......................4.97%
Sokoto State Television...............4.60%


South South
AIT Port Harcourt.....................18.52%
AKBC Uyo..............................16.50%
NTA Port-Harcourt.....................14.60%
NTA Uyo...............................14.54%
RSTV Port Harcourt....................14.24%
CRTV Calabar..........................5.23%
NTA Calabar...........................2.67%
NTA Yenegoa...........................2.49%
Bayelsa TV............................1.79%
NTA Aba...............................1.08%


South West
OSRC Akure............................10.75%
NTA Akure.............................7.92%
GTV CH 25, Abeokuta...................7.10%
AIT Lagos.............................6.99%
BCOS CH 28, Ibadan....................6.22%
LTV, Channel 8........................6.06%
NTA CH 4, 5 & 7, Ibadan...............5.86%
NTA Ado-Ekiti.........................5.56%
Ekiti TV..............................5.46%
Galaxy TV, Ibadan.....................5.37%


North Central
AIT Abuja.............................13.05%
NTA Lokoja............................10.11%
NTA Yola..............................9.35%
NTA Abuja.............................8.89%
NTA Plus, Abuja.......................8.37%
NTA Minna.............................5.83%
NTA Jos...............................5.34%
PRTV Jos..............................5.27%
NTA Makurdi...........................4.94%
AIT Jos...............................4.63%

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