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Monday, June 27, 2011

ADVAN’s Newspaper Circulation Report: Why the Figures Remain Controversial



















Here is an article I read a while ago and I thought more people should read this and form thier own opinion. Happy reading...

"Expectedly, the fireworks have continued as newspapers desperately defend their investments, insisting that their sales figures couldn’t be as bad as the Advertisers Association of Nigeria (ADVAN) have made it look, after an independent Reports. The Report which was done over a period of six weeks, between March and April, portrayed an alarming slide in the patronage of newspaper s. According to the study done across the country on about 15 newspapers, the daily sales figure of all the newspaper was less that 300, 000, meaning that only one in every 470 Nigerians buy newspapers daily. That ratio apparently doesn’t consider persons and organizations that buy between 2-10 newspapers daily. By this, it may be more appropriate to say that one in every 500 Nigerians buy newspaper daily.

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