Below the line advertising is an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print, film and the internet. Types of below the line advertising commonly used in Nigeria include handbills, Tele-maketing, email, bulk sms, experiential marketing, websites & online banners, trade shows, social media, electronic mail and posters; this advertising type tends to be less expensive and more focused.
The below the line ad method has a lot of credit to its system because in an unusual way it stand out of all the known methods of adverts used here in Nigeria. Here are some of the many advantages you get from using BTL to advertise your product…
