Roland T. Rust and Richard W. Oliver
False alert. The days when Advertising was limited to television and newspaper impressions are long gone. As it is, new and more innovative methods of advertising goods and services have sprung up, and no human advancement has helped this upward surge more than technology. People are now looking for new types of advertising appeals that they can target. Many of these new-age advertising methods are a result of the advent of the Internet, while some of the trends are just novel ideas that have transformed mundane advertising media into brilliant and witty methods! Here are some modern advertising methods that are being used to advance brands the world over and with much success:
Web Banner Advertising
If billboard
advertising is used on roads, then a similar type called banner advertising is
used on the web. Have you noticed the horizontal advertisement strips that are
seen at the top of almost every web page? These are web banners. Web banners
are usually constructed using images, or JavaScript, or any other multimedia
objects and animation. Web banners are usually linked to web pages that are
related to the content on the existing website.
