Your company’s brand is a “mark
of distinction”, it's what differentiates your brand from your other competitors.
Brand management is important and essential, even research has proven that
brand’s reputation influences the buying decisions of about 70% percent of
consumers. While most employees will accept less pay to work with a company with
an excellent reputation. When you engage in a brand management strategy, your
level of commitment reassures consumers, suppliers, and anyone else that your
company does business with thus initiating trust and respect.
Whether you're trying to influence key decision makers or attract and retain top
talent, you'll want to consider the following tips on managing your company's
brand.
Finding the right marketing
strategy for your brand: There
are many marketing strategies that can drive home your brand message, finding
and using the right one helps maintain your company’s reputation. Some of the marketing
strategies include Public relations and publicity, Trade shows, Phone
directories, Online Advertising (your
website, blog, social media such as Twitter and Facebook etc.) Broadcast media
(television, radio) Print media (newspapers, magazines, specialty publications),
Print displays and direct mail (brochures, fliers, and signage), Professional
assistance (consultants, designers, and agencies). It's best to choose the
communication strategies that can send and reach your intended audience
effectively.
Utilizing Social Media: Like branding, social media is all about
the conversation and building effective relationships. Social media has one
very important perspective to share with brand management the conversation.
It's not enough to have a Facebook page or a Twitter account; you must
participate in the conversation by making regular posts and replying to direct
messages from your customers. Branding strategies have expanded to include
smartphones and phone apps, mobile websites and mobile ads as well as social
networks like Twitter, Facebook, instagram etc. Monitoring social media is a
must for all companies. Social media has shortened the time frame for company
responses to complaints or accusations. These days, companies need to
acknowledge any issues and control the messaging in a matter of minutes instead
of hours or days. For instance, gone
are the days when customers had a grudge, and write letters, now he/she can
Tweet or post comments on Facebook about his concerns or worries for the whole world
to see…. It's important to keep information flowing.
Always Keep a High Profile: Your brand must be visible in good times
and bad. "The idea of waiting out “economic turnaround” will put your
company behind your competitors when things start turning around. Trying
economic times can also be opportunities to fully engage your creativity and
explore alternate means of generating revenue.
Establish Brand Consistency: Whether, it's your company website, your
ranking in search engine optimization, or your Facebook and Twitter pages, you
should strive for consistency in image and reputation in managing your brand.
It will save you money and eliminate any confusion about what your brand stands
for in the marketplace, blend in or stand out, you need to have an
understanding of your competitors. You should be prepared to develop, monitor
and constantly push your brand message in the marketplace. Your message should
be simple and as consistent as possible in every marketing venue you choose to
ensure that when people think of your brand that their perception is in line
with your perception of your company.
If you are thinking of advertising in Nigeria, please contact PoiseMedia
Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you
identify your market and reach them. We apply both BTL and ATL strategies to
project our clients’ brands to the right audience. We can do same for you at
very affordable price.
Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd
