50 Marketing Approaches for Businesses in Lagos, Nigeria

In Nigeria today there are more than a thousand businesses springing up every year, sale of products and services have however become more competitive. Business owners and advertisers are in search for approaches and tactics to get their contributions into the minds and eventually the pockets of existing and potential client or customers.

Big corporations allocate big annual budget for their marketing campaigns; while small businesses tend to struggle to make themselves known in the market.

We have done our analysis and here are 50 points on marketing approaches the big companies use to publicize and promote their businesses. Amazingly, small business owners can make good use of them too.

1. Send customized bulk SMS to existing and potential customers
2. Use word of mouth always
3.  Advertise in newspapers and magazines
4.  Print and hand-out quality business cards
5. Write professional articles about your products and submit your articles to article submission websites.
6. Advertise on billboards and street banners.
7. Join social networking websites, e.g Facebook, Twitter
8. Design a beautiful website for your business.
9. Attend trade fairs/exhibitions
10. Distribute quality flyers
11. Paste quality posters
12. Have an efficient customer/client contact centre
13. Offer discounts on your products/services as a temporary sales measure.
14. Do a documentary on your business
15. Be open to criticism; welcome constructive ideas for improvement
16. Use a consistent brand identity on all your promotional materials.
17. Include contacts information on all outgoing communication.
18. Treat your employees with respect & admiration.
19. Advertise on TV and Radio
20. Create events around new products and services
21. Brand your vehicles
22. Use roll-up/pop-up banners within your business premises and at important events.
23. Recognize and appreciate loyal customers.
24. Use a direct mail campaign to sell your offerings to specialized audience
25. Offer quality products/services always
26. Use a marketable trade/brand name
27. Advertise on the internet, especially on Yahoo, Facebook & Google
28. Meet and discuss with other business people at events
29. Ask your existing customers/clients for referrals
30. Offer the best product/service at a reasonable price.
31. Initiate a market research for an existing or new product/service.
32. Use e-mail marketing
33. Always embrace new technology.
34. Under promise, over deliver.
35. Put your customers first when formulating policies
36. Focus on delivering superior products/services
37. Empathize with your clients/customers
38. Set new and challenging marketing goals regularly.
39. Recruit ad-hoc sales people for sales promotion
40. Never speak ill of your customers/clients
41. Submit your website to search engines and directories.
42. Discuss pertinent but controversial issues over the media
43. Build excellent relationship with your target audiences
44. Give customers the opportunity to buy and pay for your products on the internet.
45. Say “thank you” each time a customer or client patronizes you.
46. Display your statements of purpose, beliefs and awards inside your business premises.
47. Keep and update a mailing list of your target audiences
48. Provide a toll-free number for customer/client feedback.
49. Have customer relationship officers respond to enquiries on time.
50. On how all these approaches can benefit your company consult PoiseMedia Communications.

If you are thinking of advertising in Nigeria, please contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you identify your market and reach them. We apply both BTL and ATL strategies to project our clients’ brands to the right audience. We can do same for you at very affordable price.

Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd