Advertising and
Public Relations are both designed to create brand awareness in a positive
manner making it safe to say that Advertising and Public relations are similar in concept.
They are both
marketing tools that often go hand in hand but are two completely different
things with different goals.
International
humorist Stephen Leacock defined advertising as: "the science of
arresting the human intelligence long enough to get money from it”. Yes, Advertising
is exclusively focused on promoting products or services with the aim to encourage
or persuade target audience to purchase.
Public Relations is about the reputation of an organization or brand. It involves ongoing activities to ensure the overall organization/brand
has a positive public image. Public relations activities include building and
maintaining a strong and solid relationship with the public.
Let’s take
a look at some of the differences between Advertising and Public Relations;
