Often times than not Direct mails gets dismissed as junk mail nevertheless it is one of the most reliable and recognized types of direct campaigning. Direct mail marketing can help attract positive attention of potential customers in an effective and profitable way possible especially in Nigeria.
Using Direct mail as a marketing tool can be as effective as using TV or newspaper especially for small scale companies with low budget. Direct mail also provides giant companies with the ability to target defined markets with specialized offers.
Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters.