Friday, September 30, 2016

Use Instagram to create brand awareness in Lagos, Nigeria

Instagram is an effective way to connect with your socially engaged consumers. There are more than 300 million active users on Instagram every month, and every day 3.5 billion photos are liked. 
Use Instagram for business purposes in the right way, and you could have an instant viral marketing success. Use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are.
Businesses of different sizes can advertise on Instagram with own their custom budget and yet meet their target audience effectively.
Here are 4 benefits of using Instagram to market your brand;

Thursday, September 29, 2016

Use Twitter Advertising Strategy to Get More Customers and Drive Sales in Lagos, Nigeria

Twitter's 140-character limit shouldn't be an obstacle in selling your brand. Building an audience on Twitter is much easier than doing it on your blog. Just by sharing quality content and being active every day, people will start to follow you and focus on what you are sharing.

Now is a great time to get focused on Twitter and start building a strong and visible brand.

Wednesday, September 28, 2016

Tips on how to reach your Target Market using Facebook in Nigeria

You can now reach your target market more efficiently using Facebook as an ad tool, given that over a million Nigerians are on Facebook. The fact is you can advertise your business, reach and connect with your target audience.

Advertising on a Facebook page helps businesses grow; you can meet prospective customers and also maintain connection with all the right people.

Here are some tips that will help your Facebook business page grow, draw in new followers, maintain and remain engaged with old customers;

Tuesday, September 27, 2016

Why Internet Marketing Is Important For Every Business in Lagos, Nigeria

It is a well known fact that the internet has become a part of many people's lives and there is no stopping the Internet anytime soon. Some companies are foregoing other traditional media for the internet and that’s because more people depend on internet for information and other requirements so it only makes sense that business mangers use this medium as a marketing tool. 
Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies have shown that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing and much more.

Monday, September 26, 2016

Tips on how to increase your brand visibility with social media marketing in Nigeria

It is important to involve social media in your marketing strategy. Social media is simply a requirement for any successful business. Social media marketing is really a big deal when it comes to brand visibility in Nigeria and that’s because of the rapid increase of internet/web users all around the country.
A brand’s image can stand incredibly strong and authentic with social media marketing. Yes, creating a strong brand takes time and money but with good and consistent social media strategies your brand’s visibility can be developed and maintained.

Improve your brand visibility with these few tips listed below;

Friday, September 23, 2016

The importance of selling “the benefits” of your product on a Billboard ad campaign in Lagos, Nigeria

Planning and writing a billboard sales campaign can sometimes be tough because you are trying to deliver a sales message to prospective customers that are on the move or at freeway speeds. Which is why it’s important you positively and creatively  catch people’s attention with billboard ad message.

You’ve probably heard the saying “benefits sell, features don’t”, It basically means that if you want to sell something, your marketing messages should focus on the benefits of your product, and not on its features. That is why it is advisable to keep it short, simple and memorable. At a high road speeds, no one has time to puzzle out or read your product features, or unravel layers of meaning. You need to hit them right between the eyes but you have to do so in a way that amuses, entertains, or delivers a big benefit.

Thursday, September 22, 2016

Tips on how to make your radio advertising work in Lagos, Nigeria

Radio advertising is equally as effective as all other forms of advertising in Lagos. It may seem effortless sometimes and that’s maybe because you are probably not doing it right. Radio ad can generate business leads which will eventually lead to sales and business growth if done properly.
Before you begin any radio ad campaign, there are few things you need to put into consideration, things like knowing who your target audience are, know their preferred language, their interest etc. as to enable you pick the right station(s) and program to reach them on. Also know how to create a script that will differentiate your message from the rest of the background noise, etc.

Wednesday, September 21, 2016

Developing your brand’s unique selling proposition (USP) in Nigeria

A unique selling proposition (USP) is what defines your company’s unique position in the marketplace. A strong unique selling proposition makes you stand out from competitors.

USP is about considering all aspects of the marketing mix and examining what makes your business unique, thick and attractive to the consumer. If these factors lead to a competitive advantage then you have your Unique Selling Propositions. These USPs are major contributory factor to what makes your business successful. As such, it should always take front row in your marketing and branding strategy.

Tuesday, September 20, 2016

7 Advertising Mistakes Every Business Owner Should Avoid in Lagos, Nigeria

Advertising managers and business owners often times make costly mistakes when advertising or promoting their products. Many just waste money, time and advertising efforts only to achieve minimal results.

It is important to attract the attention of your prospects correctly. Make sure to avoid these common mistakes if you intend to get the most from your advertising campaign.

Monday, September 19, 2016

Creating Brand Awareness in the Nigerian Market

What is Brand Awareness? According to Wikipedia “Brand awareness is the extent to which a brand is recognized by potential customers and is correctly associated with a particular product

Brand awareness is all about positioning, perception, value, visibility, image, acceptance and brand equity. Research has shown that a large percentage of Nigerians feel very comfortable buying a product they are well familiar with.

In other words, for a business to stay constantly visible and relevant in the market, it is primarily important for organizations to focus on creating and maintaining brand awareness.

Here are few ideas to put into considerations when creating brand awareness for your business;

Friday, September 16, 2016


According to Wikipedia small scale business are normally privately owned corporations, partnerships, or sole proprietorship.  What businesses are defined as "small" in terms of government support and tax policy varies depending on the country and industry.

Now, with so many Nigerians venturing into businesses with little start-up capital due to the present state of the economy, it isn’t hard to figure out that small scale businesses are facing a lot challenges. Some of the challenges include certification, transportation, recognition etc. but very significant is cost of advertising/marketing.

Thursday, September 15, 2016



Most times radio is probably not the first medium that comes to mind when thinking of ways to advertise your business because radio seems kind of old-school especially in this era of social media platforms like Facebook fan page, twitter, Instagram LinkedIn and all.

Yet, Radio remains one of the strongest advertising medium in Lagos. It is a traditional form of advertising revenue that offers advertisers the choice of local, regional and national coverage. The complexity of radio on mobile devices such as smart phones gives advertisers access to a new mobile audience as well.

Radio advertising can be an effective part of your marketing strategy when done right.

Here are some of the pros of Radio Advertising;

Wednesday, September 14, 2016

Why you should include Mobile Billboard ad strategy in your Marketing Campaign in Lagos, Nigeria

Mobile billboard advertising is one of the most effective forms of advertising in Lagos, Nigeria. It is a major means of putting your product or services directly in front your customer’s face.  It is also an effective way to generate name or brand recognition.

Business owners are constantly faced with the challenge of getting more customers and ways on how to increase business sales, that is why it is essential to use the right and varied marketing tools to create awareness.

All businesses whether large or small can benefit from Mobile billboard advertising.

Mobile Billboards are used for sales, grand opening, shows expos, sports events, seasonal promo, political messages, concerts, movies & amp; theatre, product launches, brand awareness, religious events and so much more.

Some basic features of Mobile Billboard ad are;

Monday, September 5, 2016

Basic things to know before starting your advertising campaign in Lagos, Nigeria

Business managers in Nigeria have come to realize that Advertising is an essential tool for sales, profit improvement and business growth in general. As such time, efforts, and money is put out on a regular basis in order to create good ad campaigns.
The main purpose of any advertising campaign is to cost - effectively reach the largest audience as possible and attract new customers.  This is why having a strategically planned advertising campaign is important as to avoid loop holes and most importantly so it can be done correctly.
Advertising is a great investment for any business (big or small), but if done badly can become a tragedy.
So let’s take a look at some of the important things you need to know before starting your ad campaign in Lagos;

Monday, August 29, 2016

The need to always advertise your business in Lagos, Nigeria

Many business owners or managers are always asking questions, questions like what is the need for advertisement, or how can advertising improve their business, why should they spend huge amount of money advertising, etc.

Advertisement is basically a form of marketing communication used to promote and sell a business, product or service through various means such as direct mail, print, radio, television, internet etc.

Advertising is an essential tool for any business growth/success. Over the years most companies in Nigeria have profited and are still profiting from advertising.

The truth is no matter how great or awesome your product or service is if you don’t advertise, it won’t gain a wide audience. And for a business to have massive sale it has to reach its target market.

However, here are some reasons why businesses should always advertise in Lagos;

Tuesday, May 24, 2016

Benefits of Using Direct Mail to Advertise your Business in Nigeria

Often times than not Direct mails gets dismissed as junk mail nevertheless it is one of the most reliable and recognized types of direct campaigning. Direct mail marketing can help attract positive attention of potential customers in an effective and profitable way possible especially in Nigeria.

Using Direct mail as a marketing tool can be as effective as using TV or newspaper especially for small scale companies with low budget. Direct mail also provides giant companies with the ability to target defined markets with specialized offers.

Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters.

Sunday, April 24, 2016

Benefits of Social Media Marketing in Nigeria

Social media marketing is actually a big deal when it comes to marketing a product, brand or service in Nigeria because of the rapid increase of internet/web users all around the country. The digital world has made social media advertising an absolute must for many companies and organizations. While it is a primary way to get your name out there and attract thousands of clients/customer, if used wisely and strategically it is a very power marketing tool.
According to Wikipedia “Social media marketing is the process of gaining website traffic or attention through social media sites.”
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
Here are some of the benefits of Social Media Marketing:

Monday, February 15, 2016

Advantages of online advertising in Lagos, Nigeria

The world as it is known is now a global village and almost everything is computerized and millions of Nigerians go online every day to search for information, read news, download or watch movies or songs and so many other things. A lot brands and product companies use these medium to advertise their product and reach their target audience. Online advertising is actually one of the most common forms of advertising in Nigeria these days and Lagosians are amongst the highest users of the internet in Nigeria.

So, let’s try to understand what online advertising is. According to Wikipedia, Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Wednesday, December 16, 2015


Newspaper advertising in Lagos is a valuable marketing tool that helps businesses reach their target audience. Even in this modern age of multiple advertising channels where people get their news from different sources making it seem as though newspaper advertising isn't as effective as it once was. This doesn't mean newspaper ads won’t be effective but it means newspaper advertising needs to be planned and done more strategically.
Newspaper advertising is one of the oldest methods of advertising available to companies of all sizes and budgets, whether small scale, medium scale or large scale businesses, and it can still be extremely effective when utilized and applied properly
Some types of ads will be more effective than others. It will depend on your target audience, the type of products you offer and where the ad is seen.
The various types of newspaper adverts are Display ads, Classified ads, Spotlight ads, Business Card ads and Circular ads.

Monday, November 23, 2015

6 Secrets Nobody Tells You About Personal Branding in Lagos, Nigeria

Personal branding is one of the most effective strategies available for modern businesses in Nigeria. Because consumers generally distrust corporate brands, personal brands offer a unique way to build trust, facilitate customer loyalty and ultimately increase revenue. In addition to being a novel marketing strategy, it can also help your business with recruiting and put you in a better position for a career change down the road.
While the fundamental principles of personal branding are relatively easy to understand (it's basically corporate branding applied to an individual), successfully implementing the strategy isn’t always straightforward -- and it isn’t always pretty.

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