Tuesday, October 25, 2016

How to turn negative feedback into a positive experience for your business in Nigeria

Getting negative comments about your business feels like a blow in the face, the attacks and bad reviews can be discouraging at times. Mostly because of the countless hours and energy you’ve put into the business, so it’s only natural to feel upset when someone criticizes your hard work in a public forum.
The important thing to remember is that people who post complaints on social media just want to be heard. Ignoring a post will show them and your other fans that you don’t care about their experience.
However, If you take the time to thoughtfully respond, you can control the situation and turn negative feedback into a positive experience for your business.
Negative reviews can actually contribute to sales; some negative reviews are actually good for your business. That's because all positive reviews can seem somewhat like a setup. You know that your customers just love your product or service, but to someone who is looking at your business, it may seem like you paid for the reviews or wrote them yourself.

Here are a few tips on how to handle negative reviews:

Monday, October 24, 2016

How to plan your Advertising Media strategy in Nigeria

The role of media strategy is to find out the right methods that could be used in delivering messages to the targeted audience or customers.

Before you go into any form of work, business or campaign you need to have a set plan of action, so as to ensure the work is done effectively.

Basically, media strategy is not only procuring customers for the product but also placing the right message to the right people at the right time and of course that message should be persuasive and relevant. The planners or advertising managers should always bear in mind the set budget for the ad campaign.
It could sometimes get confusing, like how much to spend, where to place the ads, how often, what message to send, and to who etc.
However, let’s take a quick look at the following media planning process campaign conception outlined below;

Friday, October 21, 2016

Advertising is the Key to Every Successful Business in Lagos, Nigeria

Advertising as a whole plays a very vital role in the success of every business, as it also plays a role in today’s society. It has become a necessity for everyone‘s day to day life.  Needless to say, the importance of advertising in our society cannot be over emphasized.
Let’s look at few importance of advertising in Nigeria;

Thursday, October 20, 2016

Five basic factors to consider when planning your advertising budget in Nigeria

Needless to say that adequate amount of advertising input is very necessary, not only to get a good brand image but also to increase profits through sales.

Many companies in Nigeria spend thousands of Naira on advertising. But then because of conflicts of opinion on its importance and objectives, the advertising flops and takes back seat. 

Objective setting is a very important step irrespective of the size of the company, budget decisions are critical as the money spent on advertising may mean the difference between success and failure.

Wednesday, October 19, 2016

Great Approaches To Branding And Effective Product Communication In Nigeria

Branding has been defined as a "Name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers." Branding has now become a common term used in marketing. Branding is essentially burning your company or web site name or slogan into the minds of potential customers and it creates a lasting value above and beyond all the other elements of your business. A Brand is the one thing you can own that nobody can take away from you. Everything else can be stolen.  

Approaches to Branding and Effective Product Communication in Nigeria are outlined as follows:

Tuesday, October 18, 2016

Guidelines on how to create your personal brand in Nigeria

In today’s marketplace, it’s really tough to stand out. Graduating first class doesn’t even cut it anymore. It doesn’t even guarantee that you will land the job of your dreams, or that you’ll even land an interview. There are many qualified candidates out there. Too many if you ask me. However, the secret to standing out is to impress recruiters, employers or sponsors with your unique attributes either in person, on paper, or and online. You need to create a weapon and that’s your career marketing tools, this will help you shine and make people want you more.  It all starts with building your personal brand.

I don’t need to start going all the way on why your personal brand really matters, because I already covered that in my previous article, now let’s look at how you can actually build your personal brand.

Monday, October 17, 2016

Increase your brand visibility using LED billboard in Lagos, Nigeria

LED billboard is a huge TV that plays moving ads by road side. Over the last few years LED billboards have been enthusiastically embraced in a lot of states in Nigeria, especially Lagos state. No doubt it a very effective medium for business.
LED are extremely bright, they have color and movement and special effects. They can be changed quickly and easily. They can be customized so they're relevant to the time of day when they're shown, busy hour. 

Friday, October 14, 2016

Tips on how to advertise your business on LinkedIn in Lagos, Nigeria

There are several advertising strategies used by business owners to promote their business in Lagos, but social media advertising strategy has over times proven its effectiveness and how customer targeted it can be.
LinkedIn platform provides an affordable way to get your message out to a targeted audience using many easy-to-use options. Each of LinkedIn's advertising options allows you the flexibility and affordability to reach your target audience, whether you're generating leads, growing your network, recruiting new employees, or growing your company page membership.
Here few LinkedIn advertising options available for any type of business in Lagos;

Wednesday, October 12, 2016

4 simple ways to get advertisements on your website/blog in Lagos Nigeria

If you are looking for ways to add new revenue streams to your business or make a few extra cash, you might just consider advertising other companies’ products on your website and blog.
This also helps to make your site or blog look attractive. However your site/blog will need to have a great niche market, tons of traffic and the promise of good ad placement.
Here are simple, yet effective tips on how to get advertisements on your site/blog;

Tuesday, October 11, 2016

Three suitable Billboard ad strategies for any business in Lagos, Nigeria

Billboard advertising strategy is one of the oldest yet best forms of advertising in Nigeria.  While some traditional advertising platforms are gradually dying, billboard will always be effective.
Billboard ad is still growing and very effective because it is seen by everyone who leaves their house. 
Before we talk about the three suitable billboard ad strategies for any business let’s take a quick look at some benefits of billboards;

Monday, October 10, 2016

5 Ways to Blend Your advertising and Boost Sales in Lagos, Nigeria

There are different marketing techniques most business managers fail to utilize. These techniques are at your disposal and can be very effective if done properly. Yes, it is important to make certain your brand stays on top of the market ladder while using marketing tools like Print ad, Broadcast ad Billboards etc., but there are also some basic marketing tools you are probably overlooking that if utilized well can amount to a positive results.
Constantly, business managers search for innovative and efficient marketing strategy for their business growth and expansion, which is why it’s important to explore all the marketing techniques. 
Use these 5 simple techniques to blend your business advertising in a way that will build new leads and boosts your sales in Lagos, Nigeria;

Friday, October 7, 2016

8 Challenges of Managing Your own Facebook Advertising in Lagos, Nigeria

From a far angle, Facebook advertising seems straightforward and easy. You feel it’s a simple create and post the ads. But the truth is that Facebook advertising requires a level of expertise and strategizing that not all business owners understand.

Most times it’s tempting for business owners to take charge of their own Social media marketing campaign, because they feel it is easy. When you try to manage your own Facebook ads, you risk creating a number of issues that can make your campaign less successful and less profitable.

Here are 8 challenges of managing your own Facebook ad hence why you need an expert to handle your Facebook ad campaign;

Thursday, October 6, 2016

Effective ways to promote your business in Lagos, Nigeria

One very important aspect of a business in Nigeria is the promotion. When you promote your business, you make it appealing to your target audience. You make it look attractive to the potential customers.

For you to successfully market your business in Nigeria, you need to be able to give it all the promotion it needs.

Today, we are going to be discussing a comprehensive list of practical things you can do to promote your business in ways that will make it win the Nigerian market and give birth to success.

Wednesday, October 5, 2016

Evaluating the Effectiveness of Brand Marketing in Nigeria

Evaluating or measuring the effectiveness of brand marketing is an important aspect of marketing and business growth; it illustrates the purpose of a marketing campaign. Companies measure marketing outcome from mostly the consumer’s point of view, including all marketing within a continuous period of time.
Using an established methodology to evaluate marketing effectiveness helps companies accurately measure performance or growth and assess business needs.
According to Wikipedia Marketing performance measurement and management (MPM) is a “term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance and then develop and utilize marketing dashboards to manage marketing performance”
Here are 5 tips to help evaluate the effectiveness of brand marketing in Nigeria

Tuesday, October 4, 2016

Five reasons you should create and build your personal brand in Nigeria

Branding is no longer limited to just MTN, Chevron, Coca-Cola, and other large companies in Nigeria. Everything in our world is dynamic, everything is evolving. Even the billboards on the highways are evolving from static print to dynamic LED matrices, now their message can be changed in an instant.
You should ask yourself, what does your personal brand say about you, what do you represent?  Are you fresh and on top of what is going on in the world? Does your website have a dynamic design? Do your social media accounts reflect the most up to date information about your location, lifestyle, career etc?
With more than one hundred and seventy eight million people in Nigeria and 7 billion in the world, it’s about time we all broaden our horizons and open ourselves up to opportunities unknown.  We are a brand that plays a major role in determining how we want to be known in our professional, academic, and personal circles.

Friday, September 30, 2016

Use Instagram to create brand awareness in Lagos, Nigeria

Instagram is an effective way to connect with your socially engaged consumers. There are more than 300 million active users on Instagram every month, and every day 3.5 billion photos are liked. 
Use Instagram for business purposes in the right way, and you could have an instant viral marketing success. Use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are.
Businesses of different sizes can advertise on Instagram with own their custom budget and yet meet their target audience effectively.
Here are 4 benefits of using Instagram to market your brand;

Thursday, September 29, 2016

Use Twitter Advertising Strategy to Get More Customers and Drive Sales in Lagos, Nigeria

Twitter's 140-character limit shouldn't be an obstacle in selling your brand. Building an audience on Twitter is much easier than doing it on your blog. Just by sharing quality content and being active every day, people will start to follow you and focus on what you are sharing.

Now is a great time to get focused on Twitter and start building a strong and visible brand.

Wednesday, September 28, 2016

Tips on how to reach your Target Market using Facebook in Nigeria

You can now reach your target market more efficiently using Facebook as an ad tool, given that over a million Nigerians are on Facebook. The fact is you can advertise your business, reach and connect with your target audience.

Advertising on a Facebook page helps businesses grow; you can meet prospective customers and also maintain connection with all the right people.

Here are some tips that will help your Facebook business page grow, draw in new followers, maintain and remain engaged with old customers;

Tuesday, September 27, 2016

Why Internet Marketing Is Important For Every Business in Lagos, Nigeria

It is a well known fact that the internet has become a part of many people's lives and there is no stopping the Internet anytime soon. Some companies are foregoing other traditional media for the internet and that’s because more people depend on internet for information and other requirements so it only makes sense that business mangers use this medium as a marketing tool. 
Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies have shown that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing and much more.

Monday, September 26, 2016

Tips on how to increase your brand visibility with social media marketing in Nigeria

It is important to involve social media in your marketing strategy. Social media is simply a requirement for any successful business. Social media marketing is really a big deal when it comes to brand visibility in Nigeria and that’s because of the rapid increase of internet/web users all around the country.
A brand’s image can stand incredibly strong and authentic with social media marketing. Yes, creating a strong brand takes time and money but with good and consistent social media strategies your brand’s visibility can be developed and maintained.

Improve your brand visibility with these few tips listed below;

Search for more information

For further inquiry

Please contact Victor Ariyibi at

+234 - 818 547 6473.

This blog is powered by Poisemedia Communications Ltd. Nigeria