What is brand identity? Brand Identity is a visual identity of an organization. It represents how an organization wants to be perceived in the market. An organization communicates its identity to the consumers through its branding and marketing strategies. A brand is unique due to its identity.
Brand identity is the total proposal/promise that an organization makes to consumers. The brand can be perceived as a product, a personality, a set of values, and a position it occupies in consumer’s minds. Brand identity is all that an organization wants the brand to be considered as.
It is a feature linked with a specific company, product, service or individual. It is a way of externally expressing a brand to the world.
Brand identity includes the Brand vision, brand culture, positioning, personality, relationships, and presentations.
However Brand noticeable identity includes, brand trademark color, logo, name, symbol etc. that identify and differentiates a brand from other similar and competitive brands.
A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important.
Creating a brand identity requires research and attention to detail in order to develop a style that successfully meets the goals of a business and gives off the appropriate message.
Here are five ways to start achieve strong and recognizable brand identity;
Think analytically: A brand should provide something that warrants attention on a consistent basis, something your audience wants and is not getting from your competitors.
Maintain your brand: One rule of thumb is that when you start to become tired of your logo, tagline, and branding efforts, that is most likely when they are sinking in with customers.
Don't try to appeal to everyone: Typically, the best you can do is to focus on the niche market for your product.
Know who you really are: Know your strengths and weaknesses through honest analysis of what you do best.
Fully commit to branding: Treat all functions of the company, from product development to sales, as integral aspects of your brand.
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