Wednesday, April 7, 2010

Bus Branding and Advertising in Lagos (Nigeria)

Lagos is one of the busiest and biggest metropolis city in the world and a very good place to advertise your business. That is why it is becoming more and more competitive advertising in Lagos, Nigeria. Billboard rates are becoming more and more expensive and very few billboards to advertise on. That is why, I am writing an article on Bus Branding and Advertising in Lagos State. With the administration of Governor Babatunde Fashola (SAN), more than 300 metro-buses have been provided for Lagos residents, with a special BRT lane provided for the air-conditioned luxurious buses. These buses are cheaper and faster than taking your private car out of home, so Lagosian will rather take BRT buses than take their cars some times. The BRT bus advert is one of the most effective places to place your outdoor advertisement in Lagos Nigeria. I am not saying the medium is cheap, but it is certainly very effective. With 15million Lagosian on the road everyday of the week, there is no way to miss these BRT buses, even if you are driving your own vehicle. 

Advertising on buses is a great way to get your message out to the market in Lagos, Nigeria. Advertising on buses or on taxis is one way to get your message out to a broad audience repeatedly and on a consistent basis. 

Unlike other kinds of advertising, like TV or Press, people cannot just switch the channel, flip the page or throw it out. The ad is simply in front of them as a part of the environment!

From this standpoint, advertising has the advantage of being able to successfully hit a large number of people without being too costly. When used in conjunction with other media outlets, advertising on buses is an effective way to strengthen your marketing campaign.

Here are some ways to increase the success of your marketing campaign by advertising on buses, and a few pointers to avoid the pitfalls as well.

Be brief. You must remember that most of the time either the bus or the audience will be in motion. That means that you only have a couple of seconds to make your point. Keep your slogan as short as possible.

Be bold. The shortage of words in a bus advertisement means that your pictures or logo really need to be memorable. Keep it simple, but don't be afraid to use bold and bright colors.

Be sensible. Because your ad will be seen by people of all ages and all walks of life, you need to makes sure that the ad is rated "G" - appropriate for all audiences! If your ad offends anyone, you will find that being the "talk of the town" is not always good news for your business!

Be smart. Before you sign that contract, determine who your target audience truly is. It is possible that certain bus routes are better suited to your campaign than others because of the types of neighborhoods that they drive through. If your product is for the high profile people, you might want to target buses going to Lagos Island, Ikeja etc.

While advertising on buses must be short and to the point, its success is based on repetition. When people see the same ad day after day on more than one bus and in more than one media venue, eventually the message will stick with them!

If you are interested in running Bus campaign in Lagos, Nigeria, please don’t forget to give us a call today.

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Please contact Victor Ariyibi at

+234 - 818 547 6473.

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