Friday, November 25, 2016

The importance of Using LED to advertise your business in Lagos, Nigeria

LED is one of the best advertising methods in terms of creating brand awareness. Many businesses are relying on outdoor LED signs to catch customer’s attention.

The fact is LED billboards are transforming everything about outdoor advertising. Their powerful marketing potential and their versatility make them a medium with particular cost benefit advantages for businesses.

There are various methods of carrying out advertising campaigns, and the LED screen is one that is best suited for any business.

Here are some of the benefits;

  • Flexibility: There are many different choices for outdoor LED signs; from large billboards overseeing interstates to small signs that let motorists know the current price of a product. This feature allows businesses to find an outdoor LED sign to fit any budget.

  • Effectiveness: With LED high brightness, high resolution LEDS, the conventional billboard has been transformed into the perfect high-tech electronic outdoor display medium. Not only are electronic billboards full colors and large format, but they also have many distinct advantages including displaying animation and in effect showing specialized television commercials outdoors.

  • Location Branding: In the advertising world, getting the message out about your company’s location, and then repeatedly emphasizing that message, is called location branding. Outdoor LED signs can do just that by shining brightly in a clutter of signs. Also, the led screen serves as a static reminder of your products and services to people who live near your business or passersby on a regular basis. The advertisements created, tend to stay in the minds of these people, generating a subconscious response, whenever they require your products or services. The screen builds brand loyalty among your customers.

  • In-depth messages:   It gives brand owners the ability to communicate a longer message. A LED screen will increase the visibility of your brand, due to its attractive nature. It will also inform the public about your products and services in a dynamic manner. The screen is controlled by a computer, and you can put up to a hundred custom messages on it. You can schedule different advertisements to run on different occasions or days. If you have ongoing promotions, you can program these into the computer, and they will be displayed automatically on the given date and time.

  • Offers current and updated information: From banks and filling stations to highway signs, it’s possible to use outdoor LED signs to communicate current messages to drivers. The messages can range from wind and rain advisories on bridges to current interest rates available at banks or time and temperature readings offered as a public service. 

  • Easy to operate: Windows-based computer equipment can be used to program and operate outdoor LED signs, making it possible to update information on signs at any time of the day or night even if the business is closed.

  • Changing messages: Advertising is all about communicating a message to potential customers. One of the setbacks of most advertising is that once you buy a billboard, bus bench ad or film a TV commercial, the message is fixed and cannot be changed until a specified period of time according to an advertising contract. But with outdoor LED signs, the message can be constantly adjusted. 

If you are thinking of advertising in Nigeria, please contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you identify your market and reach them. We apply both BTL and ATL strategies to project our clients’ brands to the right audience. We can do same for you at very affordable price.

Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd

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