Thursday, October 27, 2016

Managing your Company’s Brand in Lagos, Nigeria

Your company’s brand is a “mark of distinction”, it's what differentiates your brand from your other competitors. Brand management is important and essential, even research has proven that brand’s reputation influences the buying decisions of about 70% percent of consumers. While most employees will accept less pay to work with a company with an excellent reputation. When you engage in a brand management strategy, your level of commitment reassures consumers, suppliers, and anyone else that your company does business with thus initiating trust and respect.
Whether you're trying to influence key decision makers or attract and retain top talent, you'll want to consider the following tips on managing your company's brand.

Finding the right marketing strategy for your brand: There are many marketing strategies that can drive home your brand message, finding and using the right one helps maintain your company’s reputation. Some of the marketing strategies include Public relations and publicity, Trade shows, Phone directories, Online Advertising (your website, blog, social media such as Twitter and Facebook etc.) Broadcast media (television, radio) Print media (newspapers, magazines, specialty publications), Print displays and direct mail (brochures, fliers, and signage), Professional assistance (consultants, designers, and agencies). It's best to choose the communication strategies that can send and reach your intended audience effectively.

Utilizing Social Media: Like branding, social media is all about the conversation and building effective relationships. Social media has one very important perspective to share with brand management the conversation. It's not enough to have a Facebook page or a Twitter account; you must participate in the conversation by making regular posts and replying to direct messages from your customers. Branding strategies have expanded to include smartphones and phone apps, mobile websites and mobile ads as well as social networks like Twitter, Facebook, instagram etc. Monitoring social media is a must for all companies. Social media has shortened the time frame for company responses to complaints or accusations. These days, companies need to acknowledge any issues and control the messaging in a matter of minutes instead of hours or days.  For instance, gone are the days when customers had a grudge, and write letters, now he/she can Tweet or post comments on Facebook about his concerns or worries for the whole world to see…. It's important to keep information flowing.

Always Keep a High Profile: Your brand must be visible in good times and bad. "The idea of waiting out “economic turnaround” will put your company behind your competitors when things start turning around. Trying economic times can also be opportunities to fully engage your creativity and explore alternate means of generating revenue.

Establish Brand Consistency: Whether, it's your company website, your ranking in search engine optimization, or your Facebook and Twitter pages, you should strive for consistency in image and reputation in managing your brand. It will save you money and eliminate any confusion about what your brand stands for in the marketplace, blend in or stand out, you need to have an understanding of your competitors. You should be prepared to develop, monitor and constantly push your brand message in the marketplace. Your message should be simple and as consistent as possible in every marketing venue you choose to ensure that when people think of your brand that their perception is in line with your perception of your company.

If you are thinking of advertising in Nigeria, please contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you identify your market and reach them. We apply both BTL and ATL strategies to project our clients’ brands to the right audience. We can do same for you at very affordable price.

Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd

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