This
is the digital age, and we have millions of businesses marketing their product
and services on line, so how do you make your own business stand out online
even among the millions without appearing “pushy”. If you don’t know what
you are doing, it can be a huge waste of marketing time and money.
Your
objective is to meet your customers’ needs with the content you share on social
media, here are some dos and don’ts of social media, follow this tips and you
will avoid some of the main social media pitfalls.
Social
Media Dos
Consider
Timing When Posting and Post Frequently. Ensure your post have the good
chance to be seen by your targeted audience by posting at the most effective
times to receive higher level of social engagement. Post frequently but don’t
over share.
Complete
Your Profiles. Make
sure your profiles are branded, and they explain what service you provide,
include a link to your website or how people can get in touch with you.
Develop
a Plan.
Flying blind without a social media plan or standards can set you up for
failure. Without a plan, social media can quickly become a hindrance rather
than the booster you intended it to be.
Engage
Your Audience. Make
sure your posts are interesting for audience, respond to questions and comments
as timely as possible and keep your messages consistent with your brand’s
identity.
Re-share
Content. Social
Media is all about Community, so re-share and engage with the content of others
that are relevant to your audience, it’s a great way to build connections and
show support to the business community you’re a part of.
Be
Professional, Always. Be
positive always as no one likes negativity on their social feed, it is not the
place to air grievance. Always be professional, courteous and polite.
Make
Your Content Standout. Variety
is key when it comes to the types of content been shared, include a mix of
images, blog posts, infographics, tips, authoritative content and videos.
Respect
Your Audience. You’ve
worked hard to build your audience so don’t let it go to waste by being rude or
aggressive. Respond to people who have taken the time to keep in touch, always
be positive and emphasize on your strengths rather than any weakness.
Social
Media Don’ts
Don’t
Take Lack of Likes as a Failure. The fact that your business is getting impressions is enough
to show that you are active and knowledgeable in the space, and keep you top of
mind with customers.
Don’t
Bite More Than You can Chew. Don’t waste time signing up on every social media platform, if you
are not going to have time updating them regularly. Think about what’s
important and what works for your business.
Don’t
Over market or Spam. Social
media should be used to inform and show your expertise, not just to hard sell.
Don’t overwhelm your feeds with too much information, carefully consider the
content you are sharing and find more creative ways to show customers why you
are great.
Don’t
Overdo the Hashtags. #nothing
#is #more #annoying #than #having #every #word #in #an #update #hashtagged.
Don’t
Forget Your Spelling. Poor
grammar and spelling turn customers off. Take your time and check your
spellings well before posting on social media.
Don’t
forget to survey. You
should be keeping an eye on your channels daily for comments, compliments and
complaints so you can respond to them effectively.
Don’t
Forget the Visuals. Research
has shown that human beings are visual beings; we tend to remember more of what
we see than what we read or hear. Don’t forget to put up some videos, posting
of visual based content. This will help drive interaction between you and
customers.
Don’t
Share or Interact with Questionable Content. Think carefully about your
business and what it stands for before you interact with controversial or
questionable content.
Take a long look at your social media strategy, change and
add some things where necessary. Keep in mind that social media can either make
or break your business. You want to use the strategies that will drive
customers toward you and your business and make them come back for more.
If you are thinking of advertising in Nigeria, please contact
PoiseMedia Communications at www.poisemedianigeria.com or check
our contact at the bottom of this blog. We can help you identify your market
and reach them. We apply both BTL and ATL strategies to project our clients’
brands to the right audience. We can do same for you at very affordable price.
Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd
