Monday, October 31, 2016

Using BRT buses to effectively reach your target audience in Lagos, Nigeria

What type of advertising medium can be used to effectively reach everybody in Lagos? It’s no other than Transit buses Outdoor advertising.
Lagos is a place where people spend so much unnecessary time in traffic prompting Lagos state government to provide "Lagosians" with over a thousand comfortable, air-conditioned Bus transits (BRT Buses) with special lanes.
There is no better platform to advertise than on the long luxurious buses that are always contending the roads with you. BRT buses shuttles everywhere in Lagos from Lagos mainland to Lagos Island. It is certainly impossible for your targeted audience to miss it, and it’s also a lot of fun to look at especially when the ad designs are large, colorful and innovative.

It is an important and effective tool for reaching audience of all ages, backgrounds and incomes. You are not just addressing consumers with these "moving billboards." You are reaching families and professionals in their vehicles, students shopping or going to schools etc.  Top brands such as Samsung, Nokia, Etisalat, MTN, etc. now focus a big part of their advertising campaign on the BRT Buses.
Benefits of advertising on BRT buses;
  • BRT has special lanes in Lagos which makes the Advert on them very visible.
  • BRT buses works well at promoting your product in specific geographic areas, it gets to places billboards cannot get to, e.g Lagos Island where billboards are mostly prohibited. 
  • Unlike other kinds of advertising, like TV or Press, people cannot just can't zap it, ignore it, throw it out, switch the channel or flip the page. It stays in their faces.
  • It is delivered to a varied audience, professionals, students, young and elderly people, Christians, Muslims etc.
  • It reaches drivers and passengers no matter what radio stations they're listening to.
  • It offers flexibility of ad size and location.
  • The BRT works for over 18hrs per day, 7 days a week, even on public holidays.
  • The BRT buses are big, so it is like advertising on a 40ft by 60ft Unipole for the price of a 10ft by 20ft 48 sheets billboard.
  • Using the BRT Bus Branding is like having three (3) 48sheet Billboards on a single bus.
  • You also have exclusivity in your space.
  • It’s also quite entertaining.

If you are thinking of advertising in Nigeria, please contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you identify your market and reach them. We apply both BTL and ATL strategies to project our clients’ brands to the right audience. We can do same for you at very affordable price.

Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd

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