What type of advertising
medium can be used to effectively reach everybody in Lagos? It’s no other
than Transit buses Outdoor advertising.
Lagos
is a place where people spend so much unnecessary time in traffic prompting Lagos state government to provide "Lagosians" with over a thousand comfortable,
air-conditioned Bus transits (BRT Buses) with special lanes.
There is no
better platform to advertise than on the long luxurious buses that are always
contending the roads with you. BRT buses shuttles everywhere in Lagos from
Lagos mainland to Lagos Island. It is certainly impossible for your targeted
audience to miss it, and it’s also a lot of fun to look at especially when the
ad designs are large, colorful and innovative.
It is an
important and effective tool for reaching audience of all ages, backgrounds and
incomes. You are not just addressing consumers with these "moving
billboards." You are reaching families and professionals in their
vehicles, students shopping or going to schools etc. Top brands such as Samsung, Nokia, Etisalat, MTN, etc.
now focus a big part of their advertising campaign on the BRT Buses.
Benefits of
advertising on BRT buses;
- BRT has
special lanes in Lagos which makes the Advert on them very visible.
- BRT buses
works well at promoting your product in specific geographic areas, it gets to
places billboards cannot get to, e.g Lagos Island where billboards are mostly
prohibited.
- Unlike other
kinds of advertising, like TV or Press, people cannot just can't zap it, ignore it, throw it out,
switch the channel or flip the page. It stays in their faces.
- It is delivered to a varied audience, professionals,
students, young and elderly people, Christians, Muslims etc.
- It reaches drivers and passengers no matter
what radio stations they're listening to.
- It offers flexibility of ad size and location.
- The BRT works
for over 18hrs per day, 7 days a week, even on public holidays.
- The BRT buses
are big, so it is like advertising on a 40ft by 60ft Unipole for the price of a
10ft by 20ft 48 sheets billboard.
- Using the BRT
Bus Branding is like having three (3) 48sheet Billboards on a single bus.
- You also have exclusivity in your space.
- It’s also quite entertaining.
If you are thinking of advertising in Nigeria, please contact PoiseMedia
Communications at www.poisemedianigeria.com or check our contact at the
bottom of this blog. We can help you identify your market and reach them. We
apply both BTL and ATL strategies to project our clients’ brands to the right
audience. We can do same for you at very affordable price.
Business Development Officer
PoiseMedia Communications Ltd
