Today, I will be writing on Magazine Advertising. Although this form of advertisement is not too common in Nigeria, because of the reading habit of Nigerians, when it concerns magazine; yet there are some magazine that has come to stay in Nigeria and companies do advertise in them. The advantage magazine has over the newspaper is that, most magazines are weekly, bi-weekly on monthly, so they tend to stays longer in peoples hands than newspaper. This advertising idea can be a very effective way of reaching a target market. The trick is to choose the magazines that best match the market you’re targeting. See you tomorrow.
