Benefits of Social Media Marketing in Nigeria

Social media marketing is actually a big deal when it comes to marketing a product, brand or service in Nigeria because of the rapid increase of internet/web users all around the country. The digital world has made social media advertising an absolute must for many companies and organizations. While it is a primary way to get your name out there and attract thousands of clients/customer, if used wisely and strategically it is a very power marketing tool.

According to Wikipedia “Social media marketing is the process of gaining website traffic or attention through social media sites.”

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.

Here are some of the benefits of Social Media Marketing:

Advantages of online advertising in Lagos, Nigeria

The world as it is known is now a global village and almost everything is computerized and millions of Nigerians go online every day to search for information, read news, download or watch movies or songs and so many other things. A lot brands and product companies use these medium to advertise their product and reach their target audience. Online advertising is actually one of the most common forms of advertising in Nigeria these days and Lagosians are amongst the highest users of the internet in Nigeria.

So, let’s try to understand what online advertising is. According to Wikipedia, Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

6 Secrets Nobody Tells You About Personal Branding in Lagos, Nigeria

Personal branding is one of the most effective strategies available for modern businesses in Nigeria. Because consumers generally distrust corporate brands, personal brands offer a unique way to build trust, facilitate customer loyalty and ultimately increase revenue. In addition to being a novel marketing strategy, it can also help your business with recruiting and put you in a better position for a career change down the road.

While the fundamental principles of personal branding are relatively easy to understand (it's basically corporate branding applied to an individual), successfully implementing the strategy isn’t always straightforward -- and it isn’t always pretty.

5 Ways of Utilizing Customer Feedback in Lagos, Nigeria

With the big bang of social media tools, there are now countless ways your customers can tell you what they feel about your organization, brand, product or services and their experiences.Customer feedback isn’t a new concept. It’s been around since commerce began the only difference is the tools usedand it’s now more democratized. It is easier now for the everyday customer to applaud or criticize your brand.

But the question is: What are you doing with that customer feedback? And, more importantly, are you using those customer thoughts, ideas and opinions to strengthen their experience with your organization?

5 major Advertising Appeals used in Lagos, Nigeria

You know that feeling you get when you see or hear a funny, cute, bold, deceptive, colorful, attractive or inspiring advert on television, billboard, or while listening to your radio;  that emotion it triggers and the reaction it brings…that’s an advertising appeal used by advertisers to influence consumers to purchase a product, use a service or support a cause. Appeals speak to an individual’s needs, wants or interest.Same way advertisers use different media to promote a brand or service, they also use different approaches to appeal to their target customers.
Here are five major types of advertising appeals commonly used in Lagos

•    EMOTIONAL APPEAL: This form of advertising appeal is related to an individual’s social and psychological needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases and this is the most commonly used by Lagos advertisers because it influences customers to buy the products or services due to emotional stimulation. Emotional appeal can be further broken down into two categories: personal appeal and social appeal. The personal emotions encourage individuals to buy products for the comfort, safety, stimulation, self-esteem, pleasure, joy, happiness where as social appeal encourages people to buy the products for recognition, affiliation, acceptance, status, etc.

5 Reasons Why You Must Advertise In Lagos, Nigeria

Nigeria has a population of over 150 million people and Lagos alone has a population of over 25 million. This is a very huge market potential for those looking to advertise in Nigeria. Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free and advertising costs money.

So why is it that even with all of these wonderfully low cost and free ways to promote your business we contend that you must make advertising one of your core lead generation tactics?

Ways of Utilizing Customer Feedback in Nigeria

Customer feedback guides and informs your decision-making and influences your product roadmap. It’s also essential for measuring customer satisfaction among your current customers.


But the question is: What are you doing with that customer feedback? Are you using those customer thoughts, ideas and opinions to strengthen their experience with your organization? Before you begin collecting feedback from customers, you need to make sure you have clearly defined why you are seeking feedback.

5 Reasons Why You Must Advertise In Lagos, Nigeria

Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free and advertising costs money.

So why is it that even with all of these wonderfully low cost and free ways to promote your business we contend that you must make advertising one of your core lead generation tactics?

SEVEN ADVERTISING SIMPLE TECHNIQUES THAT WILL HELP BLOOM YOUR BUSINESS IN LAGOS, NIGERIA

Many Nigerian business owners and managers struggle everyday with how to implement effective sales. Yea, while there is no one way solution to implementing effective sales that doesn’t mean your marketing technique should be complicated. With the right marketing techniques you can build your business and meet your company’s goals and objectives.

Here are seven must try effective techniques for building your business;

•    Identify and promote the unique selling proposition:You need to separate your product from other competitive brands. Find or create a reason for customer to do business with you instead of your competitor who are offering the same or similar product, determine your unique selling proposition and advantage you offer to customers that your competitors do not offer. Promote your advantage in all of your advertising. Show customers the special benefits they receive from doing business with you.

Challenges facing the Nigeria Advertising Industry

As glamorous as the Nigeria Advertising industrymay seem, there are still some major challenges facing the industry.We have challenges from the society to the environment, to clients,to fellow media practitioners in advertising agencies and lots more.

I will like to talk briefly on some of these challenges

•    Poor Reproduction/Transmission of Advertisements: Poor reproduction or transmission of quality ads has always been an issue in the Nigeria media.The print media, especially thenewspapers are known for poor reproduction of advertisements. With some newspapers there’s never a case of trying to improve on the quality of the material from the agency but always a case of poor quality reproduction. Sometimes,the ad is smudged or over linked, sometimes, it is so faint that it’s hardly readable. With the TV medium, you sometimes have pictures without sound or the other way round.

MTN Business set to Motivate Mobile Advertising in Nigeria

A mobile media advertising opportunities forum was held recently in Lagos, Nigeria.  The forum which was organized by MTN Business, (The business-to-business unit of MTN Nigeria) in collaboration with In Target Africa, elaborated on the new business opportunities in the Nigeria advertising industry due to the increasing use of mobile devices.

According to MTN Business, in a world where more and more of our daily critical activities are increasingly done on the go, mobile devices have emerged the next viable platform which today’s marketing professionals interested in delivering effective integrated marketing communications campaigns can no longer afford to ignore or leave out.

The Advertising Council of Nigeria (APCON) pleads with Politicians to comply with the laws and Regulations of Advertising

The Advertising Council of Nigeria (APCON) last Wednesdayin Lagos called on election candidates and their supporters, political advertising consultants and managers of mass media organizations to exercise restraint and comply with relevant laws and regulations on political advertising especially during the 2015 general elections.

10 MAJOR MARKETING FUNCTIONS IN LAGOS, NIGERIA

Marketing is the methodology of communicating the value of a product or service to customers for the purpose of selling that product or service. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing blends art and applied science (such as behavioral sciences) and makes use of information technology.

The functions of marketing are those professional actions marketer should undertake in order to achieve your set marketing objectives. Some of the functions are...

Introducing “MYBRANDI” The first P6 LED Screen in the Nigerian Outdoor Advertising

The Audience and Brands Consulting Limited has launched an amazing four- face first P6 LED hydraulic 360 degree rotational mobile electronic billboard into the Nigeria Out-of -home Advertising market.The mobile electronic board which comes with features like audio visual and static pictures could also be used as activation rig that provides on the spot engagement and interaction for brands.

5 major Advertising Appeals used in Lagos, Nigeria

You know that feeling you get when you see or hear a funny, cute, bold, deceptive, colorful, attractive or inspiring advert on television, billboard, or while listening to your radio;  that emotion it triggers and the reaction it brings…that’s an advertising appeal used by advertisers to influence consumers to purchase a product, use a service or support a cause. Appeals speak to an individual’s needs, wants or interest.Same way advertisers use different media to promote a brand or service, they also use different approaches to appeal to their target customers.

Here are five major types of advertising appeals commonly used in Lagos

EMOTIONAL APPEAL: This form of advertising appeal is related to an individual’s social and psychological needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases and this is the most commonly used by Lagos advertisers because it influences customers to buy the products or services due to emotional stimulation. Emotional appeal can be further broken down into two categories: personal appeal and social appeal. The personal emotions encourage individuals to buy products for the comfort, safety, stimulation, self-esteem, pleasure, joy, happiness where as social appeal encourages people to buy the products for recognition, affiliation, acceptance, status, etc.

Different types of Newspaper Advertising in Lagos Nigeria

Newspaper advertising as a valuable marketing tool cannot be over emphasized, asides the fact that it helps increase business awareness to the public and helps businesses / brands reach their different target market. Newspaper advertising is also a commonly used and traditional method for capturing the attention of customers to a business, sale or a services being offered.

There are over 30 major news papers in Nigeria. The leading newspapers in Nigeria remains Guardian Newspaper, Punch Newspaper, Businessday Newspaper, Thisday Newspaper, DailyTrust, The Sun ETC. For more on types of newspaper in Nigeria, read our articles on Newspaper rating in Nigeria.

Difference Between Advertising and Marketing in Lagos, Nigeria

With so many businesses in Lagos, the need to advertise is becoming increasingly necessary. But the fact remains that many people often times confuse marketing with advertising or vice versa. Yes, while both components are important towards achieving the same end result which is getting a product or service sold, they are distinct from each other. Knowing and understanding the difference between marketing and advertising will help your company grow tremendously. Thus, I felt that it is worth taking a closer look at, so as to shed some light.

Choosing an effective advertising strategy for your business in Lagos, Nigeria

 

Determining what advertising strategy to use for your brand is one crucial and important aspect of business growth and management. An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of persuading and convincing them to buy those products and services.

If money were no issue, it would be easy to decide which advertising medium to go with, youprobably would go with all butunfortunately, the reality is that even with a large advertising budget, it is a challenge to create memorable advertising.

So unless you have truck full of money, it is advisable you go with the most effective and efficient medium. Especially for small scale businesses with limited resources and is unable to devote much money as a big corporationor organization. Notwithstanding a highly effective advertising campaign can still be developed,the key is creative and flexible planning, based on an indepth knowledge of the target consumer and the avenues that can be utilized to reach the consumers.

These three elements should always be put into consideration when choosing an effective advertising strategy...

TIPS ON CREATING A UNIQUE & CATCHY BRAND NAME IN NIGERIA

 

Creating a unique brand name for your company or product is a crucial step in brand building. A unique name distinguishes your brand from other competitive or related brands. You want your customers to instantly remember your name and brand even if they’ve only heard it once. So your name should not just be unique but intriguing as well.

Here are some tips to help you successfully create a unique and catchy brand name;

•    Simplicity: Keep it brief and concise. Avoid alphabet soup; names that are composed of initials are meaningless. They most times get lost in the marketplace clutter; one word brands are most effective. Lengthy, multiple word names lead to truncation. When people abbreviate your name, you lose control over your brand. It must be communicated, pronounceable, recognizable and easily remembered

PROS & CONS OF BILLBOARDS ADVERTISING IN LAGOS, NIGERIA

 

Billboard Advertising is no doubt one of the oldest forms of advertising in Lagos state. Its purpose is not just to persuade customers or target audience to do something but to also get them to always remember your products/services/brand.

Pros of Billboard Advertising

•    Reaches a bigger audience:  Billboard Ads give your brand visibility and put your name out in front of the general audience in a way that is difficult for them to forget. It can have a significantly larger reach than other advertising media. A Billboard Ad on a busy street or location, an example is the Billboard Ad of Airtel (always on with the latest tunes) at the roundabout on Allen Avenue, Ikeja, Lagos where there’s constant traffic and your potential audience is everyone who drives or walks by and your audience will see your advertisement regularly. This increases the number of times people see your ad and helps consolidate your message in the mind of your audience. The size of billboards also gives them a visual impact, making your advertising more noticeable.