A mobile media advertising opportunities forum
was held recently in Lagos, Nigeria. The
forum which was organized by MTN Business, (The business-to-business unit of
MTN Nigeria) in collaboration with In Target Africa, elaborated on the new business
opportunities in the Nigeria advertising industry due to the increasing use of
mobile devices.
According
to MTN Business, in a world where more and more of our daily critical
activities are increasingly done on the go, mobile devices have emerged the
next viable platform which today’s marketing professionals interested in
delivering effective integrated marketing communications campaigns can no
longer afford to ignore or leave out.

