Advantages of online advertising in Lagos, Nigeria

The world as it is known is now a global village and almost everything is computerized and millions of Nigerians go online every day to search for information, read news, download or watch movies or songs and so many other things. A lot brands and product companies use these medium to advertise their product and reach their target audience. Online advertising is actually one of the most common forms of advertising in Nigeria these days and Lagosians are amongst the highest users of the internet in Nigeria.

So, let’s try to understand what online advertising is. According to Wikipedia, Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

ADVANTAGES OF NEWSPAPER ADVERTISING IN LAGOS, NIGERIA

 

Newspaper advertising in Lagos is a valuable marketing tool that helps businesses reach their target audience. Even in this modern age of multiple advertising channels where people get their news from different sources making it seem as though newspaper advertising isn't as effective as it once was. This doesn't mean newspaper ads won’t be effective but it means newspaper advertising needs to be planned and done more strategically.

Newspaper advertising is one of the oldest methods of advertising available to companies of all sizes and budgets, whether small scale, medium scale or large scale businesses, and it can still be extremely effective when utilized and applied properly

Some types of ads will be more effective than others. It will depend on your target audience, the type of products you offer and where the ad is seen.

The various types of newspaper adverts are Display ads, Classified ads, Spotlight ads, Business Card ads and Circular ads.

6 Secrets Nobody Tells You About Personal Branding in Lagos, Nigeria

Personal branding is one of the most effective strategies available for modern businesses in Nigeria. Because consumers generally distrust corporate brands, personal brands offer a unique way to build trust, facilitate customer loyalty and ultimately increase revenue. In addition to being a novel marketing strategy, it can also help your business with recruiting and put you in a better position for a career change down the road.

While the fundamental principles of personal branding are relatively easy to understand (it's basically corporate branding applied to an individual), successfully implementing the strategy isn’t always straightforward -- and it isn’t always pretty.

5 Ways of Utilizing Customer Feedback in Lagos, Nigeria

With the big bang of social media tools, there are now countless ways your customers can tell you what they feel about your organization, brand, product or services and their experiences.Customer feedback isn’t a new concept. It’s been around since commerce began the only difference is the tools usedand it’s now more democratized. It is easier now for the everyday customer to applaud or criticize your brand.

But the question is: What are you doing with that customer feedback? And, more importantly, are you using those customer thoughts, ideas and opinions to strengthen their experience with your organization?

5 major Advertising Appeals used in Lagos, Nigeria

You know that feeling you get when you see or hear a funny, cute, bold, deceptive, colorful, attractive or inspiring advert on television, billboard, or while listening to your radio;  that emotion it triggers and the reaction it brings…that’s an advertising appeal used by advertisers to influence consumers to purchase a product, use a service or support a cause. Appeals speak to an individual’s needs, wants or interest.Same way advertisers use different media to promote a brand or service, they also use different approaches to appeal to their target customers.
Here are five major types of advertising appeals commonly used in Lagos

•    EMOTIONAL APPEAL: This form of advertising appeal is related to an individual’s social and psychological needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases and this is the most commonly used by Lagos advertisers because it influences customers to buy the products or services due to emotional stimulation. Emotional appeal can be further broken down into two categories: personal appeal and social appeal. The personal emotions encourage individuals to buy products for the comfort, safety, stimulation, self-esteem, pleasure, joy, happiness where as social appeal encourages people to buy the products for recognition, affiliation, acceptance, status, etc.

5 Reasons Why You Must Advertise In Lagos, Nigeria

Nigeria has a population of over 150 million people and Lagos alone has a population of over 25 million. This is a very huge market potential for those looking to advertise in Nigeria. Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free and advertising costs money.

So why is it that even with all of these wonderfully low cost and free ways to promote your business we contend that you must make advertising one of your core lead generation tactics?

Ways of Utilizing Customer Feedback in Nigeria

Customer feedback guides and informs your decision-making and influences your product roadmap. It’s also essential for measuring customer satisfaction among your current customers.


But the question is: What are you doing with that customer feedback? Are you using those customer thoughts, ideas and opinions to strengthen their experience with your organization? Before you begin collecting feedback from customers, you need to make sure you have clearly defined why you are seeking feedback.

MTN Business set to Motivate Mobile Advertising in Nigeria

A mobile media advertising opportunities forum was held recently in Lagos, Nigeria.  The forum which was organized by MTN Business, (The business-to-business unit of MTN Nigeria) in collaboration with In Target Africa, elaborated on the new business opportunities in the Nigeria advertising industry due to the increasing use of mobile devices.

According to MTN Business, in a world where more and more of our daily critical activities are increasingly done on the go, mobile devices have emerged the next viable platform which today’s marketing professionals interested in delivering effective integrated marketing communications campaigns can no longer afford to ignore or leave out.

The Advertising Council of Nigeria (APCON) pleads with Politicians to comply with the laws and Regulations of Advertising

The Advertising Council of Nigeria (APCON) last Wednesdayin Lagos called on election candidates and their supporters, political advertising consultants and managers of mass media organizations to exercise restraint and comply with relevant laws and regulations on political advertising especially during the 2015 general elections.

10 MAJOR MARKETING FUNCTIONS IN LAGOS, NIGERIA

Marketing is the methodology of communicating the value of a product or service to customers for the purpose of selling that product or service. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing blends art and applied science (such as behavioral sciences) and makes use of information technology.

The functions of marketing are those professional actions marketer should undertake in order to achieve your set marketing objectives. Some of the functions are...

5 major Advertising Appeals used in Lagos, Nigeria

You know that feeling you get when you see or hear a funny, cute, bold, deceptive, colorful, attractive or inspiring advert on television, billboard, or while listening to your radio;  that emotion it triggers and the reaction it brings…that’s an advertising appeal used by advertisers to influence consumers to purchase a product, use a service or support a cause. Appeals speak to an individual’s needs, wants or interest.Same way advertisers use different media to promote a brand or service, they also use different approaches to appeal to their target customers.

Here are five major types of advertising appeals commonly used in Lagos

EMOTIONAL APPEAL: This form of advertising appeal is related to an individual’s social and psychological needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases and this is the most commonly used by Lagos advertisers because it influences customers to buy the products or services due to emotional stimulation. Emotional appeal can be further broken down into two categories: personal appeal and social appeal. The personal emotions encourage individuals to buy products for the comfort, safety, stimulation, self-esteem, pleasure, joy, happiness where as social appeal encourages people to buy the products for recognition, affiliation, acceptance, status, etc.

5 Tips for Projecting the Uniqueness of Your Product to Customers in Nigeria

·      

   


  







  
Develop savvy strategies

Strategies include ascertaining the opinion of your customer base, figuring out who your competitors are in your local area, and doing basic research on what appeals to your primary demographic group.

·         Come up with nice tactics

You can hand out fliers to people in your neighbourhood or voluntarily send holiday cards to potential customers or affiliates.

EXTERNAL BUS BRANDING IN NIGERIA: BRT AND LAGBUS (Part 2)

The importance and effectiveness of BRT Bus Branding and Advertising cannot be undermined in Nigeria, especially Lagos Metropolis, and that is why I am revisiting this topic to talk about it again. You ask: what is unique about the BRT Bus Branding that merits it for a review? I answer: its uniqueness lies in the fact that it goes out to meet its customers as against its Unipole, Walldrapes, Light-boxes and Bus Shelter counterparts that are stationed in one place.
Bus branding is a cost effective way to turn the promotional bus into a professional and high impact, mobile advertisement. Wherever the bus travels you’ll be building the brand or promoting the campaign. It also provides you and your business with a moving advertisement at very affordable prices. It is therefore safe to say that Bus Branding is an intelligent advertising investment.

TIPS ON HOW TO RUN LOW BUDGET ADVERTS IN NIGERIA

One mistake that small business owners in Nigeria usually make is saying “whatever is left over, we’ll use for advertising”, assuming they have such plans to advertise at all. Advertising is an investment, not an expense. Although it may seem like an expense when you have to count up the Naira notes to pay, but, trust me, it is not and will be exceedingly useful to your business in the long run.

Relevant of Advertising in Your Business in Nigeria (Lagos, Abuja, Portharcourt)

Be it a small company or a very big one, when it brings out a certain product, there is a need for promoting it. Promotion and advertisement are directly linked to marketing because the promotional campaigns tend to have a huge effect on the reception of the product. Good marketing is something that helps your business grow bigger. With every product you launch, you have to generate a certain kind of public enthusiasm so that they tell their friends and associates about your product. This kind of mutual interest for a product is very important before its launch. This is where advertising plays a major role. Good advertising can go a long way in creating the interest about a product and also in telling more and more individuals about the product after its launch.

Businesses exist to sell products and services to the public for a profit. If the public does not know that your business exists, finding customers to make enough purchases for your business to survive will be a failure without some additional help. It is an important factor in business because it gets the word out about your company and establishes a presence and a brand about what you are offering.

One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they become walking billboards for your business without you having to spend additional money on ads to create it. Nigerians are known to like gossip, which is why gossip magazines sell a lot. If you want your business to grow really big in Nigeria, satisfy one person at a time.

Advertising locally through newspapers and fliers as well as billboards can be an effective source of it when your business is up-and-coming, but expanding your advertising sources becomes important as you grow. You can extend your advertising approach out to television commercials as well as radio in order to reach wider audiences, but the revenue from your business should be able to pay for it costs for these methods to bring you the value you are looking for.

Creating an assortment of advertising and marketing techniques will help you to reach many different customer bases. Identifying a target market to advertise your business to is also very valuable, because a target market of customers will be more interested in your business than trying to appeal to masses of people with varying interests. Making sure that enough people know that you exist who are naturally interested in your product as a target is a great way to bring in customers and increase the profit of your business.

Creating an impulse in potential customers to purchase your product is very important when it comes to advertising. It can be easy to create it that puts your customer in a mindset not to purchase your product, either by unintentionally avoiding the sale of your product by focusing on information or topics that draw attention away from your product. Be sure to study the needs of your target market to get the best results.

Businesses exist to sell products and services to the public for a profit. If the public does not know that your business exists, finding customers to make enough purchases for your business to survive will be a failure without some additional help. Advertising is an important factor in business because it gets the word out about your company and establishes a presence and a brand about what you are offering.

If you are considering advertising in Nigerian, remember to contact Victor for the best rates you can get. Good luck in your advertising campaign

TV Stations Rating in Nigeria (Lagos, Abuja, Portharcourt). Part 3

Lots of people have been mailing to ask for TV stations ratings in Nigeria. I have taken time to list the top 10 TV stations for the various regions in Nigeria. Like I mentioned in my earlier post, this report is the outcome of a research company here in Nigeria, it does not mean it is the final authority. Several factors should be considered before deciding to use a particular TV station for your advertising campaign, for example, not all the TV stations reach out to the same class of people. You have to decide who your target audience is before settling for a TV station. I will always advice, do your own research before deciding which TV station to advertise on in Nigeria.

I present to you top 10 TV station for 2009/2010. Read more on advertising on TV stations in Nigeria at http://victorariyibi.blogspot.com/2009/04/television-commercial-in-nigeria.html.

If you are also considering advertising on Nigerian TV stations, remember to contact Victor for TV Stations current rates, and the best price anyone can place the advert for you. Enjoy.

Nigerian Top 10 Radio Stations 2009/2010

Lagos

AIT Lagos.............................36.24%

TV Continental (TVC)..................24.16%

Silverbird TV.........................23.68%

Galaxy TV, Lagos......................23.20%

LTV, Channel 8........................21.96%

MITV Lagos............................16.68%

Super Screen..........................15.63%

Channels TV, Lagos....................15.44%

NTA CH 10, Lagos......................14.57%

NTA 2, CH 5...........................11.60%

South East

NTA Enugu.............................13.85%

NTA Awka..............................8.51%

NTA Owerri............................7.52%

NTA Aba...............................6.04%

EBBS TV Abakaliki.....................5.99%

ABS Awka..............................5.99%

NTA Abakaliki.........................5.64%

NTA Asaba.............................4.70%

ETV Enugu.............................4.62%

IBC TV Owerri.........................3.88%

North East

NTA Bauchi............................17.81%

NTA Maiduguri.........................17.73%

BATV Bauchi...........................11.58%

BRTV Maiduguri........................9.64%

NTA Jalingo...........................8.66%

NTA Gombe.............................8.18%

NTA Damaturu..........................5.71%

TTV Jalingo...........................4.51%

Gombe State TV........................3.38%

NTA Abuja.............................3.08%

North West

AIT Kano..............................9.80%

NTA Katsina...........................9.64%

NTA Kano..............................8.42%

Katsina State TV......................7.91%

NTA Gusau.............................6.73%

NTA Sokoto............................6.30%

NTA Kebbi.............................5.46%

AIT Kaduna............................5.06%

CTV CH 67, Kano.......................4.97%

Sokoto State Television...............4.60%

South South

AIT Port Harcourt.....................18.52%

AKBC Uyo..............................16.50%

NTA Port-Harcourt.....................14.60%

NTA Uyo...............................14.54%

RSTV Port Harcourt....................14.24%

CRTV Calabar..........................5.23%

NTA Calabar...........................2.67%

NTA Yenegoa...........................2.49%

Bayelsa TV............................1.79%

NTA Aba...............................1.08%

South West

OSRC Akure............................10.75%

NTA Akure.............................7.92%

GTV CH 25, Abeokuta...................7.10%

AIT Lagos.............................6.99%

BCOS CH 28, Ibadan....................6.22%

LTV, Channel 8........................6.06%

NTA CH 4, 5 & 7, Ibadan...............5.86%

NTA Ado-Ekiti.........................5.56%

Ekiti TV..............................5.46%

Galaxy TV, Ibadan.....................5.37%

North Central

AIT Abuja.............................13.05%

NTA Lokoja............................10.11%

NTA Yola..............................9.35%

NTA Abuja.............................8.89%

NTA Plus, Abuja.......................8.37%

NTA Minna.............................5.83%

NTA Jos...............................5.34%

PRTV Jos..............................5.27%

NTA Makurdi...........................4.94%

AIT Jos...............................4.63%

Advertising on Radio in Lagos (Nigeria)

Radio Stations Recommended by Victor (Personal Recommendation)

I got a call from Dan Foster and Charles B, popular radio presenters on Inspiration fm radio, asking like several other people that have mailed and called me to ask for the source of our statistics on the Top 10 media to advertise in Nigeria. I explained before in my earlier post that the statistics given are the opinion of a research company in Lagos, it is not a final authority. The truth is that, I have the list of my own favorite radio stations and I usually recommend these stations to my Clients depending on what they are trying to push into the Nigerian Market and their target market. To be very sincere I have more than one favorite radio station, and they all reach different set of people. I don’t mean to step on toes with those statistics, but that is the findings of a research firm. I have listed my own recommended radio stations with my own evaluation of their performance and target audience. You are free to debate this if you have a different opinion from what I have here. The purpose of this report is to guide your advertising campaign when considering radio stations to advertise on in Lagos/Nigeria. I hope you find this useful.

If you are also considering advertising on radio stations in Nigeria, remember to contact Victor for Radio Stations current rates, and the best price anyone can place the advert for you. Enjoy.

Inspiration FM

Nigeria’s #1 family radio station 92.3 INSPIRATION FM. Inspiration Radio serves the needs of the residents of Lagos State in Nigeria for promotions, intensive inspiration, and music 24 hours a day.

92.3 Inspiration FM is borne out of the need to inspire Nigerians between the ages of 18 and 50 to live their dreams and achieve their potentials. The station plays the finest blend of Local Nigerian and International Music.

The Inspired News Desk delivers the freshest news and sports in a fair, balanced and objective manner. The station has seasoned and brilliant broadcasters like Dan Foster, Chaz B, Wale Scott, Etoma Edu, Thelma Ilems who thrills the audience to exciting moments.

Every aspect of the content broadcast on Inspiration Radio is subjected to intricate systems of screening and scrutiny to ensure our content meets the highest standards. Every song, commercial, promo, and possible personality talk is designed to be “Family Friendly” and to meet the specific needs and wants of our listeners.

(Extracted from Inspiration fm radio website, www.inspiration-radio.com)

Best Known For: Best Nigeria’s family radio station

Exposure: About 10 million people tune to the station daily.

Reach: Lagos Island, Lekki, Apapa, Victoria Island, Ikoyi, Ikeja, Epe, Badagry, Agege, Egebda, Alimosho, Igando, Ota Etc

Target Audience: Children, youths, & adults (18 and 50yrs)

Class Audience: A, B, C, D, E

Rhythm F.M. Lagos.

Best Known for: Entertainment radio station in Nigeria

Exposure: About 20 million people tune to the station daily.

Reach: Lagos, Epe, Abeokuta, Badagry, Shagamu, &Ijebuode

Lagos, Abuja, Port-Harcourt, Benin, Awka, Jos, Yenagoa and adjoining states

Target Audience: Children, youths, & adults below 55yrs.

Class Audience: A, B, C few Ds

Cool F.M. Lagos.

Best Known For: Entertainment radio station in Nigeria. It early morning show has grown to be very loved, because of its interactivity and presenters.

Exposure: About 17 million people tune to the station daily.

Reach: Lagos, Abuja, Enugun, Calabar, Uyo, Epe

Target Audience: Children, youths, & adults below 55yrs.

Class Audience: A, B, C few Ds

Star F.M. Lagos.

Best Known For: One of the best current entertainment radio stations in Lagos state. Star fm early morning news program by Moyo and Mofe Oyatogun has reposition the radio station as a radio of choice to listen to in the morning as the mix entertainment and news.

Exposure: About 14 million people tune to the station daily.

Reach: Lagos Mainland, Lagos Island, Epe, Abeokuta, Badagry, Shagamu, &Ijebuode.

Class Audience: A, B, C, D, E

Target Audience: Children, youths, & adults below 55yrs.

Wazobia F. M. Lagos.

Best Known For: Rated high due to its grassroot, pigin English, and Comedy appeal

Exposure: 9 million people tune to the station daily.

Reach: Lagos, Epe, Badagry, & Shagamu.

Target Audience: Children, youths, & adults below 55yrs.

Class Audience: Grassroots , C, D and E. A and B that loves local contents.

Classic F. M. Lagos.

Best Known For: Best known for their classic appeal and Old school Entertainment radio station in Nigeria

Exposure: About 8 million people tune to the station daily.

Reach: Lagos Island, Lekki, Apapa, Victoria Island, Ikoyi, Ikeja, Epe, Badagry, Agege, Egebda, Alimosho, Igando, Ota Etc

Target Audience: youths, adults below 80yrs.

Class Audience: A, B, C, D, E

Radio Stations Rating in Nigeria (Lagos, Abuja, Portharcourt). Part 2

Last week I listed the top ten most read Newspapers in Nigeria. I got lots of responses from that post, people asking what the source of our statistics is. I responded by saying ‘they are responses we got from interviewing people at various regions in Nigeria and this research was carried out by a top research firm in Nigeria. Part of the job description of this research firm is also to help you track and monitor your advertising campaigns, please don’t forget to contact me in you ever need such service.

This week I will be listing the top 10 Radio stations in Nigeria. We believe this report is supposed to help you plan your advertising campaign. I also want people to bear in mind that this statistics can change from time to time depending on other external factors. For example; the class of people you are trying to reach can influence the station you should place your advert in. Not everyone will listen to a vernacular speaking station and not everyone will want to listen to an all English speaking station either. Every station has their target audience. You have to also do your investigations and research to determine which station is best suited for your advertising campaign. For more on ‘Advertising on Nigeria radio stations’, visit this link http://victorariyibi.blogspot.com/2009/04/radio-advertising-in-nigeria.html/

If you are also considering advertising on radio stations in Nigeria, remember to contact Victor for Radio Stations current rates, and the best price anyone can place the advert for you. Enjoy.

Nigerian Top 10 Radio Stations 2009/2010

Lagos

Cool 96.9 FM Lagos................................19.65%

Radio Lagos 107.5 FM (Tiwantiwa)..................14.57%

Eko 89.75 FM Lagos................................11.41%

Raypower 100.5 FM, Lagos..........................9.88%

Star 101.5 FM, Lagos..............................9.40%

WAZOBIA 95.1 FM...................................8.34%

Choice 103.5 FM, Lagos............................7.00%

Rhythm 93.7 FM, Lagos (Silverbird)................6.71%

Radio Continental 102.3 FM........................5.75%

Brilla 88.9 FM, Lagos.............................5.47%

South East

ABS FM, Awka......................................11.13%

Cosmos Radio 105.5 FM, Enugu......................9.62%

Unity 101.5 FM, Abakaliki.........................5.57%

BCA AM, Umuahia...................................5.32%

EBBS 98.1 FM, Abakaliki...........................5.03%

Heartland 100.5 FM, Owerri........................4.73%

Purity 102.5 FM, Awka.............................4.73%

Coal City 92.85 FM, Enugu.........................3.97%

Orient 94.4 FM, Owerri............................3.62%

Lion 93.9 FM, Nsukka..............................2.55%

North East

Radio 95.3 FM, Maiduguri..........................14.10%

FM Bauchi.........................................13.78%

BBC Hausa Service.................................8.83%

Pearl 98.5 FM, Bauchi.............................8.77%

TSBC Jalingo......................................8.72%

Peace 102.5 FM....................................7.20%

GSBC, Gombe.......................................6.25%

BRC AM, Bauchi....................................6.20%

YBC Damaturu......................................5.05%

BBC World Service.................................4.26%

North West

Freedom Radio 99.5 FM, Kano.......................17.20%

Raypower 106.5 FM, Kano...........................7.94%

BBC Hausa Service.................................7.71%

Radio Kano FM.....................................7.61%

Radio Zamfara.....................................5.55%

Companion 104.5 FM, Katsina.......................4.68%

Radio Kano FM.....................................4.67%

Freedom FM, Dutse.................................4.63%

RIMA 97.1 FM Radio, Sokoto........................4.62%

Supreme 96.1 FM, Kaduna...........................4.49%

South South

AKBC 90.5 FM......................................20.35%

Treasure 98.5 FM, Port Harcourt...................10.59%

Ray Power 2, 106.5 FM.............................9.38%

Family 97.7 FM Port Harcourt......................6.57%

Rhythm FM Port Harcourt...........................6.07%

CR Radio-2 (105.5 FM), Calabar....................3.80%

BBC World Service.................................2.95%

Radio Bayelsa, Yenegoa............................2.70%

Ray Power 2, 106.5 FM.............................2.03%

Pacesetter FM, Umuahia............................1.99%

South West

Adaba FM.........................................10.01%

Positive 102.5 FM, Akure.........................7.17%

Gateway 90.45 FM, Abeokuta.......................5.67%

Progress 100.5 FM, Ado-Ekiti.....................5.14%

OSBC 89.5 FM Osogbo..............................4.89%

Splash FM, Ibadan................................4.79%

Voice of Ekiti 91.5 FM, Ado-Ekiti................4.74%

Paramount FM, Abeokuta...........................4.52%

Living Spring FM Osogbo..........................4.21%

DBS Asaba........................................3.89%

North Central

Grace 95.5 FM, Lokoja............................12.11%

FM 94, Lokoja....................................11.19%

ABC2 FM Yola.....................................6.44%

Peace 90.5 FM Jos................................5.71%

ABC1 Yola........................................5.28%

Rhythm 93.7 FM, Makurdi..........................4.73%

Benue Radio (FM) Makurdi.........................4.66%

Aso 93.5 FM, Abuja...............................4.35%

Ray Power 100.5 FM, Jos..........................4.15%

Radio Rivers 2 99.1 FM Port Harcourt.............3.91%

Newspaper Ratings in Nigeria (Lagos, Abuja, Portharcourt). Part 1

Lots of people have mailed and called me, asking for media rating or statistics in Nigeria. I know lots of people are confused as to which newspaper to advertise in and get the best response in Nigeria, I always advice people that it depends on their target market and where they are located. That is why I have taken time today to write on the media statistics you should consider before placing Newspaper Ad in Nigerian Newspapers. These statistics are people’s opinion taken on the street. We are not claiming to be absolute with these figures, but the statistics are from a research firm, that has taken timeout to take surveys from people on the street. We hope you find this information useful. I intend to publish for other media later in the month. You can read about Newspaper Ad and the benefits in Nigeria on this link http://victorariyibi.blogspot.com/2009/04/newspaper-advertising-in-nigeria.html .

If you ever have to place a Newspaper Ad in Nigeria, remember to contact us for their current rates, and the best price anyone can place the advert for you. Enjoy.

Nigerian Top 10 Newspapers 2009/2010

National (Nigeria)

The Punch........................4.89%

Complete Sports..................4.30%

The Sun..........................3.98%

The Guardian.....................3.88%

Daily Trust......................3.20%

Vanguard.........................3.10%

Soccer Star......................2.78%

The Nation.......................2.65%

Nigerian Tribune.................2.56%

Daily Independent................2.33%

Lagos State

Complete Sports..................15.34%

The Punch........................11.45%

The Guardian.....................6.70%

Soccer Star......................4.45%

PM News..........................4.30%

Alaroye..........................3.88%

The Sun..........................3.60%

Vanguard.........................3.34%

Nigerian Tribune.................2.99%

Nigerian Compass.................2.67%

South East

Vanguard.........................6.55%

The Sun..........................5.98%

The Guardian.....................5.55%

The Punch........................3.45%

Daily Independent................3.34%

Champion.........................3.20%

The Nation.......................2.98%

Daily Trust......................2.32%

This Day.........................2.30%

Soccer Star......................2.20%

North East

Daily Trust......................5.30%

The Punch........................4.34%

The Guardian.....................4.20%

Soccer Star......................2.98%

Vanguard.........................2.90%

New Nigerian.....................2.89%

The Sun..........................2.80%

Complete Sports..................2.76%

Daily Independent................2.50%

National Daily...................2.23%

North West

Daily Trust......................3.90%

The Sun..........................3.21%

New Nigerian.....................2.65%

The Punch........................2.62%

Complete Sports..................2.40%

Vanguard.........................2.30%

ThisDay..........................1.82%

The Guardian.....................1.80%

Soccer Star......................1.70%

National Daily................... 1.70%

South South

The Punch........................4.07%

Complete Sports..................3.31%

The Sun..........................3.08%

The Guardian.....................2.75%

Pioneer..........................1.75%

Vanguard.........................1.74%

Soccer Star......................1.28%

Daily Independent................1.26%

Business Day.....................1.22%

ThisDay..........................1.17%

South West

The Punch........................4.55%

Nigerian Tribune.................3.63%

Complete Sports..................3.13%

The Nation.......................2.82%

The Guardian.....................2.72%

Vanguard.........................1.68%

The Sun..........................1.63%

Alaroye..........................1.15%

Soccer Star......................0.99%

Compass..........................0.63%

North Central

The Sun..........................5.92%

Daily Trust......................5.13%

Soccer Star......................3.25%

The Punch........................3.02%

The Guardian.....................2.41%

The Nation.......................2.22%

Vanguard.........................1.44%

ThisDay..........................1.40%

Nigerian Tribune.................1.32%

Daily Independent................1.27%

HOW TO KNOW YOUR BUSINESS ADVERTISING IS EFFECTIVE IN NIGERIA (Lagos, Abuja, Portharcourt)

Lots of small and medium scale businesses don’t believe in Advertising. One can never over emphasize the role of advertising in any business. I always tell business owners that having a business and not advertising it is like hiding your business from people, YES, it’s that bad.

And then I have seen some other business owners advertise and not monitor their advertising campaign, to know if it’s effective or not. That is why I am writing on this subject. It really does amaze me the number of businesses who advertise purely for the sake of advertising. If you were to randomly ask ten business owners why they advertise, nine out of the ten will most likely say, because everyone else does or something similar.

This may seem like a strange thing to do but it is a serious challenge that is rarely addressed, especially by the smaller business owners. The real question that needs to be answered is; are you potentially tipping vast amounts of your hard earned profits down the drain because of ineffective advertising campaigns?

The best kept secret in the world of advertising is that most business advertising does not work. However, don't expect anyone who sells ad space to tell you that. Because most businesses don't monitor how well or badly any particular advertising campaign is doing, very few are aware of this fact.

Recently, a client of mine insisted on doing radio advertising to promote a website. I advice the client to make press ad instead, because I feel majority of their target market will read Tuesday Guardian before listening to the radio. They insisted they wanted a radio, so we did radio. At the end of the day, I got a very upset client, who claimed the advertising was not working. Who get blamed for this?

Just because you have advertising budget doesn't mean you have to spend it without knowing what return you are getting. There are a multitude of sins committed when it comes to publicity but here are three key elements that you absolutely must get right every time if you are to avoid profit depletion.

Always Test and Measure

It is paramount that you test and measure any advertising. This applies to all forms of promotion, TV, radio, newspaper, magazine and any other medium you use. It would seem like an obvious thing to do but very few businesses actually do it. A focused plan has to be in place so that you know, with absolute certainty that the ad you are running is worthwhile and producing a return on investment. If it is not stop it!

Again this would seem obvious and logical but it doesn't always happen. Some companies will run ads for weeks and months, spending millions of hard earned Naira with absolutely no idea if the ad is producing a profitable outcome.

Watch Your Headline

Your headline is the most important part of any ad. If the headline does not catch the readers attention, your ad will not get read, period. I see ads all the time, where the headline is the company name and logo. The truth is nobody cares about your company name or if you've been established for 125 years. The headline must always appeal to your targeted audience and where possible include a benefit. Which headline is more likely to attract your attention?

The moral of the story is, take care with headlines. They can make or break your return on investment. Getting your headline right can increase your response rate by as much as 50% to 100%.

Use Media Trackers Services

Most business owners always make mistake to assume their campaign is running, just because they’ve paid for it. The work of an ad agency is to represent you, advice and guide you in making the right decision in your advertising campaign. After agencies have made media buying for you, they assume you are tracking your own campaign. They also assume your campaign is running because they already paid the media. It is your duty to ensure the campaign you paid for is running. This is really common with most media in Nigeria especially Billboards, Radio and TV. Most times, you will know if your press ad is running or not. However, some of the billboards you have seen pictures and approved has stopped running after a month or two, whereas you paid for six month. It is the duty of the media trackers to ensure all your billboards are still standing. That your radio spots runs at the right time scheduled and that the number of spots you paid for what is what is played. Same goes for TV campaign. Don’t just keep spending money and wondering why you are not seeing the effect of your advertising campaign, your campaigns are probably not running any more.

In conclusion, before you embark on your next advertising venture think about this. "The definition of insanity is doing the same thing over and over and expecting different results" - Albert Einstein

Thinking of advertising in Nigeria, contact Victor today, his number is at the contact Victor page of this blog.