Marketing is the methodology of communicating the value of a product or service to customers for the purpose of selling
that product or service. Marketing techniques include choosing target markets through market analysis
and market segmentation, as well
as understanding consumer
behavior and advertising a
product's value to the customer. From a societal point of view, marketing is
the link between a society's material requirements and its economic patterns of response. Marketing
satisfies these needs and wants through exchange processes and building long
term relationships. Marketing blends art and applied
science (such as behavioral sciences) and makes use of information technology.
The functions of marketing are those professional actions
marketer should undertake in order to achieve your set marketing objectives.
Some of the functions are...
