Strategies include ascertaining the
opinion of your customer base, figuring out who your competitors are in your
local area, and doing basic research on what appeals to your primary
demographic group.
·
Come
up with nice tactics
You can hand out fliers to people in
your neighbourhood or voluntarily send holiday cards to potential customers or
affiliates.
·
Explore
online advertising
By listing your business with online
yellow pages, you improve your brand’s visibility and in a way put down the challenge
by your competitors.
·
Pay
attention to the local economy
When businesses move in or move out,
their presence or absence dramatically alters the customers buying behaviour on
a local scale.
·
Stay
true to your brand’s image and mission statement
Understand what you want to get out of
your venture before marketing it to other people, so you don’t take two steps
forward and one step back.