Different types of Newspaper Advertising in Lagos Nigeria

Newspaper advertising as a valuable marketing tool cannot be over emphasized, asides the fact that it helps increase business awareness to the public and helps businesses / brands reach their different target market. Newspaper advertising is also a commonly used and traditional method for capturing the attention of customers to a business, sale or a services being offered.

There are over 30 major news papers in Nigeria. The leading newspapers in Nigeria remains Guardian Newspaper, Punch Newspaper, Businessday Newspaper, Thisday Newspaper, DailyTrust, The Sun ETC. For more on types of newspaper in Nigeria, read our articles on Newspaper rating in Nigeria.

Newspaper advertising (Lagos) Nigeria

Yesterday we spoke about the ‘Yellow Pages’, today I will write on the ‘Newspaper Advertisement’. In Nigeria today, the Newspaper is one of the most reliable ways of advertising your product and services. The average reading mode for Nigeria’s paper is in ration ten to one newspaper. Nigerian looking for job never misses the Tuesday and Thursday Guardian’s newspaper, and most business men love to read the daily newspaper for update on news and stock market. Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful small business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach. For placing an advert in the Nigeria Newspaper, I can advice you on the best one to place your advert for maximum impact.