TIPS ON CREATING A UNIQUE & CATCHY BRAND NAME IN NIGERIA

 

Creating a unique brand name for your company or product is a crucial step in brand building. A unique name distinguishes your brand from other competitive or related brands. You want your customers to instantly remember your name and brand even if they’ve only heard it once. So your name should not just be unique but intriguing as well.

Here are some tips to help you successfully create a unique and catchy brand name;

•    Simplicity: Keep it brief and concise. Avoid alphabet soup; names that are composed of initials are meaningless. They most times get lost in the marketplace clutter; one word brands are most effective. Lengthy, multiple word names lead to truncation. When people abbreviate your name, you lose control over your brand. It must be communicated, pronounceable, recognizable and easily remembered