Social media and Internet marketing has since been making
traditional methods of marketing (especially print) fall by the wayside. The
question now is if print advertising is still an effective advertising tool.
Many
ad mangers are wondering if newspaper is still a worthy investment because everywhere
you look, there is talk of using the Internet as a marketing tool and while
social media and online advertising are undeniably effective, it still isn’t
the only method of marketing out there. Print advertising is still well and
alive for a variety of reasons.
Over
the past years, whenever something new comes up, people assume it will wipe out
previous techniques. For example, when television appeared, many thought radio
would be gone forever. In some cases, it does work this way, but when it comes
to marketing, the more people you can reach, the better. That means that print
marketing can still be very effective.
While
newspaper marketing still exists, that doesn’t mean there aren’t any downsides
to this method. In fact, since social media and online advertising can be very
cheap or even free, many business owners don’t even consider the more
expensive means of advertising anymore.
Another
issue with print marketing is that many younger people will look online rather
than in the Yellow Pages or a newspaper.
Here
are two major reasons why newspaper is still an effective ad tool;
Professionalism: Despite the cost, there are some
serious benefits to having your business appear
in a newspaper. First, it still conveys a certain level of professionalism,
something that isn’t always evident online where everyone can pay little to get
their ad on a decent website. If you want to be respected, print is still one
of the higher quality mediums, simply because of the price. This is one reason
you might want to consider it. People will look at your business differently
than they would online.
Targeted audience: Newspaper tends to target a
very specific audience, which means your ad will reach plenty of people who are
more likely to be interested in your products and services. Take for instance;
it is very unlikely to see anyone under the age of 30 reading the newspaper in
print, since they can read it online. So if your audience is over 30-35, you
should consider ads in newspapers because it is still an excellent way to reach
any target market. While some are available online, most people still prefer to
read them in paper versions.
Print
advertising may not be as popular with some businesses these days, but it is
still a very useful method of promotion. Your best option is to use a
combination of both online and print marketing, to reach as many people as
possible in as many ways as you can.
If you are thinking of advertising in Nigeria, please contact
PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this
blog. We can help you identify your market and reach them. We apply both BTL
and ATL strategies to project our clients’ brands to the right audience. We can
do same for you at very affordable price.
Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd
