Considering how fast and technology driven our world is
presently, also given the rate at which numerous and various brands are
springing out every day. It is not a surprise that companies are reeling and
wondering if brand loyalty still exists.
Most customers are not loyal to a brand. They have hundreds of
other options to choose from. Some customers go for other brand
product if they don’t get exactly what they are looking for. For instance Most
Nigerians prefer MTN tariff but as soon as Etisalat came up with a cheaper
internet browsing tariff, some “MTN Loyal Customers” quickly switched to
Etisalat.
Even if you are a large successful company like MTN, you might
not be able to offer literally every product or service that your customers can
dream of, but with a solid content structure, you can make sure that your
products meet their needs.
