What is Brand
Awareness? According
to Wikipedia “Brand
awareness is the extent to which a brand is recognized by potential
customers and is correctly
associated with a particular product”
Brand awareness
is all about positioning, perception, value, visibility, image, acceptance and
brand equity. Research has shown that a large percentage of Nigerians feel very
comfortable buying a product they are well familiar with.
In other
words, for a business to stay constantly visible and relevant in the market, it
is primarily important for organizations to focus on creating and maintaining
brand awareness.
Here are few ideas to put into
considerations when creating brand awareness for your business;
