What is brand identity? Brand Identity is a visual identity of an organization.
It represents how an organization wants to be perceived in the
market. An organization communicates its identity to the consumers through its
branding and marketing strategies. A brand is unique due to its identity.
Brand identity is the total proposal/promise that an
organization makes to consumers. The brand can be perceived as a product, a
personality, a set of values, and a position it occupies in consumer’s minds.
Brand identity is all that an organization wants the brand to be considered as.
It is a feature linked with a specific company, product, service or individual.
It is a way of externally expressing a brand to the world.
