The Nigeria out-of-home advertising industry is no
doubt enormous, yet the business has its excruciating challenges and
illegalized display of outdoor advertising is one of them. Regarding that, I
will like to share a report I saw on the outdoor governing bodies of Nigeria
giving a plea to that effect.
Last November, the Outdoor
Advertising Association of Nigeria (OAAN) cautioned politicians and other
individuals regarding the use of indiscriminating and illegal installation of
billboards for electioneering campaigns, saying that such act will impact
negatively on the environment as well as create new challenges for the
industry.
According to the report given by
Brand work Nigeria, the plea was made at the end of its extra-ordinary General
meeting held at Obasanjo Legacy resort in Abeokuta, Ogun State. The president
of the association, Mr. Charles Chijide made it known that any group of
individuals who engages in the practice in whatever form,
for whatever purposes and under any guise will be committing an act of
illegality.
