Yesterday we spoke about the ‘Yellow Pages’, today I will write on the ‘Newspaper Advertisement’. In Nigeria today, the Newspaper is one of the most reliable ways of advertising your product and services. The average reading mode for Nigeria’s paper is in ration ten to one newspaper. Nigerian looking for job never misses the Tuesday and Thursday Guardian’s newspaper, and most business men love to read the daily newspaper for update on news and stock market. Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful small business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach. For placing an advert in the Nigeria Newspaper, I can advice you on the best one to place your advert for maximum impact.