Friday, May 15, 2009


Planning a product launch in Nigeria can be one of the best ways of informing consumers about your new product or services. Lots of people don’t know the benefits of a brand launch, but I will just list a few…

- A good product launch helps you to set a tone for the media to follow.

- A good product launch, put faces behind the brand so that people can trust it.

- Good product launch helps you win new clients and convince new customers about your product.

A well planned new product launch strategy can result in a very successful business. However, often people do not plan the product launch well enough to get enough publicity and generate enough interest in the new product. The more initial buzz and interest you generate in your product the greater your initial success will be and the more money you will have to market your products and create an even bigger impact.

The very first part of your new product launch strategy should contain a well written press release. It is very important to make your press release newsworthy. You can organize a product launch at a trade show which will create additional buzz and interest. If you do this right you can generate substantial interest and free media coverage which could be worth tens of thousands of Naira in advertising.

The next step of your new product launch strategy is to announce the product launch to your list. Your list already knows and trusts you. If it is something that interests them they will buy your product. You can create a video which advertises the benefits and this will increase the interest level in the product.

A well executed new product launch will result in an initial rush of new business helping you to maintain a stable business with a lot of cash flow. The importance of this cannot be underestimated.

You should always know the right people to invite to attend your new product launch. Most people planning a new product launch sometimes invite the wrong crowd to attend. Imagine the product launch for a premium brand suits and you have mostly students in attendance. What will they do with such an expensive suit and how can they afford it? You need to have the right set of people in attendance.

You also need to have a budget for a good product launch. Planning a product launch in Nigeria can be quit expensive and time consuming. There lots of logistics involve in it, from venue, to souvenirs. Sometime the budget can get between N5m (Five Million Naira) to about N40m (Forty Million Naira) depending on how big you want it and what kind of people you are planning it for. If you are also the kind that knows how to cut down on lots of unnecessary expenses, you can reduce your budget to the barest minimum. However, if you are not so much of a expert in planning one, you can waste all the money you spent on your product launch. You might then consider working with professional, to help you invite the right people and set the right tone for the media to follow.

Would you like us to help you with your product launch in Nigeria today? Call us on the numbers above this page,

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Please contact Victor Ariyibi at

+234 - 818 547 6473.

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