Strategies include ascertaining the opinion of your customer base, figuring out who your competitors are in your local area, and doing basic research on what appeals to your primary demographic group.
· Come up with nice tactics
You can hand out fliers to people in your neighbourhood or voluntarily send holiday cards to potential customers or affiliates.
· Explore online advertising
By listing your business with online yellow pages, you improve your brand’s visibility and in a way put down the challenge by your competitors.
· Pay attention to the local economy
When businesses move in or move out, their presence or absence dramatically alters the customers buying behaviour on a local scale.
· Stay true to your brand’s image and mission statement
Understand what you want to get out of your venture before marketing it to other people, so you don’t take two steps forward and one step back.