A mobile media advertising opportunities forum was held recently in Lagos, Nigeria. The forum which was organized by MTN Business, (The business-to-business unit of MTN Nigeria) in collaboration with In Target Africa, elaborated on the new business opportunities in the Nigeria advertising industry due to the increasing use of mobile devices.
According to MTN Business, in a world where more and more of our daily critical activities are increasingly done on the go, mobile devices have emerged the next viable platform which today’s marketing professionals interested in delivering effective integrated marketing communications campaigns can no longer afford to ignore or leave out.
The forum also emphasized on the value of the MTN Mobile Ads service, which offers advertising managers and brands the chance to connect directly with mobile phone users. The service includes a display of channels that can be mixed and matched to create different levels of engagement.
Mr. Tola Barrow, acting Chief Enterprise Solutions Officer, MTN Nigeria, described mobile advertising as a targeted and effective engagement platform, according to Barrow “This service leverages the combined potential of the mobile phone, the world’s most personal device, and the largest family of mobile subscribers in Nigeria to provide new ways for businesses to engage customers. MTN Nigeria is committed to adding value to lives and helping to drive the growth of Nigerian businesses by delivering tailor-made, productivity-enhancing solutions to every part of this vast country,”
In his presentation, Mr. Lazarus Muchenje, CEO, In Target Africa, highlighted the business imperative for brands and marketers to adopt mobile advertising as a cost-effective means of reaching a profiled target audience and deliver comprehensive and watertight integrated marketing communications plans on a budget-friendly platform.
“People look at their mobile phones an average of one hundred times every day. Everything is gravitating to mobile, even as the mobile phone has become a lifestyle tool. Using mobile, we monitor our health, buy products and move money around. Advertising naturally becomes the next frontier on mobile,” he said.
Also to attest, Mr. Dayo Elegbe, CEO, Sponge Group, said that after taking the decision to use the service, he was overwhelmed by the positive response he got from clients. “The response and demand for products yielded high results and delivered great value for the amount we had spent.”
If you are thinking of advertising in Nigeria, please contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you identify your market and reach them. We apply both BTL and ATL strategies to project our clients’ brands to the right audience. We can do same for you at very affordable price.
Business Development Officer
PoiseMedia Communications Ltd