The re-branding Nigeria project was engineered by Professor Dora Akunyili, the current minister of information of the Feral Republic of Nigeria. Her idea was a fantastic concept, and she certainly deserves applause for thinking in that direction.
However, as much as her motives for the project might be just, the project was certainly a failure as far as the text book definition of internal re-branding is concerned. As much as I will not want to condemn the entire exercise, may be because of the billions of Naira of tax payers’ hard earned money spent, it is just so sad to see that things did not just work out. Thinking about the whole charade, it is my pleasure to highlight what I saw as the loop hole in the entire process and possible solutions to them. I believe this will help us bring things back into perspective and give us the possibility of a way forward. Without much ado about nothing, I present to you from my opinion ‘8 reasons I feel made the entire operation a failure’.
