poisemedianigeria

Wednesday, November 24, 2010

Advertising on Radio in Lagos (Nigeria)








Radio Stations Recommended by Victor (Personal Recommendation)

I got a call from Dan Foster and Charles B, popular radio presenters on Inspiration fm radio, asking like several other people that have mailed and called me to ask for the source of our statistics on the Top 10 media to advertise in Nigeria. I explained before in my earlier post that the statistics given are the opinion of a research company in Lagos, it is not a final authority. The truth is that, I have the list of my own favorite radio stations and I usually recommend these stations to my Clients depending on what they are trying to push into the Nigerian Market and their target market. To be very sincere I have more than one favorite radio station, and they all reach different set of people. I don’t mean to step on toes with those statistics, but that is the findings of a research firm. I have listed my own recommended radio stations with my own evaluation of their performance and target audience. You are free to debate this if you have a different opinion from what I have here. The purpose of this report is to guide your advertising campaign when considering radio stations to advertise on in Lagos/Nigeria. I hope you find this useful.


If you are also considering advertising on radio stations in Nigeria, remember to contact Victor for Radio Stations current rates, and the best price anyone can place the advert for you. Enjoy.


Inspiration FM

Nigeria’s #1 family radio station 92.3 INSPIRATION FM. Inspiration Radio serves the needs of the residents of Lagos State in Nigeria for promotions, intensive inspiration, and music 24 hours a day.

92.3 Inspiration FM is borne out of the need to inspire Nigerians between the ages of 18 and 50 to live their dreams and achieve their potentials. The station plays the finest blend of Local Nigerian and International Music.

The Inspired News Desk delivers the freshest news and sports in a fair, balanced and objective manner. The station has seasoned and brilliant broadcasters like Dan Foster, Chaz B, Wale Scott, Etoma Edu, Thelma Ilems who thrills the audience to exciting moments.

Every aspect of the content broadcast on Inspiration Radio is subjected to intricate systems of screening and scrutiny to ensure our content meets the highest standards. Every song, commercial, promo, and possible personality talk is designed to be “Family Friendly” and to meet the specific needs and wants of our listeners.

(Extracted from Inspiration fm radio website, www.inspiration-radio.com)

Best Known For: Best Nigeria’s family radio station

Exposure: About 10 million people tune to the station daily.

Reach: Lagos Island, Lekki, Apapa, Victoria Island, Ikoyi, Ikeja, Epe, Badagry, Agege, Egebda, Alimosho, Igando, Ota Etc

Target Audience: Children, youths, & adults (18 and 50yrs)

Class Audience: A, B, C, D, E



Rhythm F.M. Lagos.

Best Known for: Entertainment radio station in Nigeria

Exposure: About 20 million people tune to the station daily.

Reach: Lagos, Epe, Abeokuta, Badagry, Shagamu, &Ijebuode

Lagos, Abuja, Port-Harcourt, Benin, Awka, Jos, Yenagoa and adjoining states

Target Audience: Children, youths, & adults below 55yrs.

Class Audience: A, B, C few Ds



Cool F.M. Lagos.

Best Known For: Entertainment radio station in Nigeria. It early morning show has grown to be very loved, because of its interactivity and presenters.

Exposure: About 17 million people tune to the station daily.

Reach: Lagos, Abuja, Enugun, Calabar, Uyo, Epe

Target Audience: Children, youths, & adults below 55yrs.

Class Audience: A, B, C few Ds



Star F.M. Lagos.

Best Known For: One of the best current entertainment radio stations in Lagos state. Star fm early morning news program by Moyo and Mofe Oyatogun has reposition the radio station as a radio of choice to listen to in the morning as the mix entertainment and news.

Exposure: About 14 million people tune to the station daily.

Reach: Lagos Mainland, Lagos Island, Epe, Abeokuta, Badagry, Shagamu, &Ijebuode.

Class Audience: A, B, C, D, E

Target Audience: Children, youths, & adults below 55yrs.



Wazobia F. M. Lagos.

Best Known For: Rated high due to its grassroot, pigin English, and Comedy appeal

Exposure: 9 million people tune to the station daily.

Reach: Lagos, Epe, Badagry, & Shagamu.

Target Audience: Children, youths, & adults below 55yrs.

Class Audience: Grassroots , C, D and E. A and B that loves local contents.



Classic F. M. Lagos.

Best Known For: Best known for their classic appeal and Old school Entertainment radio station in Nigeria

Exposure: About 8 million people tune to the station daily.

Reach: Lagos Island, Lekki, Apapa, Victoria Island, Ikoyi, Ikeja, Epe, Badagry, Agege, Egebda, Alimosho, Igando, Ota Etc

Target Audience: youths, adults below 80yrs.

Class Audience: A, B, C, D, E

45 comments:

ibikunle said...

i believe in advertisements on radio it spreads the message on any product faster and it is equally proven that most Nigerians tune into the radio from ibikunle folami caleb uni imota

ibikunle said...

i believe in advertisements on radio it spreads the message on any product faster and it is equally proven that most Nigerians tune into the radio from ibikunle folami caleb uni imota

OLUSI BOLAJI said...

Radio advertising is a very good way of advertising, it serves the needs of the residents of Lagos State in Nigeria for promotions, intensive inspiration, and music 24 hours a day.it is very inspiring and interesting.it has many aspects in which you can advertise, it is also very fast because most people have radio in their house. OLUSI BOLAJI, CALEB UNIVERSITY, IMOTA, LAGOS

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i dont get it. all these millions of people tune in? lagos has a population of about 15 million. so ur saying that every single person in lagos listens to the radio on a daily basis? thats a lot 2 swallow. my opinion sha

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Please contact Victor Ariyibi at
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+234 - 818 547 6473.
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