poisemedianigeria

Friday, November 19, 2010

Radio Stations Rating in Nigeria (Lagos, Abuja, Portharcourt). Part 2















Last week I listed the top ten most read Newspapers in Nigeria. I got lots of responses from that post, people asking what the source of our statistics is. I responded by saying ‘they are responses we got from interviewing people at various regions in Nigeria and this research was carried out by a top research firm in Nigeria. Part of the job description of this research firm is also to help you track and monitor your advertising campaigns, please don’t forget to contact me in you ever need such service.

This week I will be listing the top 10 Radio stations in Nigeria. We believe this report is supposed to help you plan your advertising campaign. I also want people to bear in mind that this statistics can change from time to time depending on other external factors. For example; the class of people you are trying to reach can influence the station you should place your advert in. Not everyone will listen to a vernacular speaking station and not everyone will want to listen to an all English speaking station either. Every station has their target audience. You have to also do your investigations and research to determine which station is best suited for your advertising campaign. For more on ‘Advertising on Nigeria radio stations’, visit this link http://victorariyibi.blogspot.com/2009/04/radio-advertising-in-nigeria.html/

If you are also considering advertising on radio stations in Nigeria, remember to contact Victor for Radio Stations current rates, and the best price anyone can place the advert for you. Enjoy.



Nigerian Top 10 Radio Stations 2009/2010


Lagos

Cool 96.9 FM Lagos................................19.65%
Radio Lagos 107.5 FM (Tiwantiwa)..................14.57%
Eko 89.75 FM Lagos................................11.41%
Raypower 100.5 FM, Lagos..........................9.88%
Star 101.5 FM, Lagos..............................9.40%
WAZOBIA 95.1 FM...................................8.34%
Choice 103.5 FM, Lagos............................7.00%
Rhythm 93.7 FM, Lagos (Silverbird)................6.71%
Radio Continental 102.3 FM........................5.75%
Brilla 88.9 FM, Lagos.............................5.47%


South East
ABS FM, Awka......................................11.13%
Cosmos Radio 105.5 FM, Enugu......................9.62%
Unity 101.5 FM, Abakaliki.........................5.57%
BCA AM, Umuahia...................................5.32%
EBBS 98.1 FM, Abakaliki...........................5.03%
Heartland 100.5 FM, Owerri........................4.73%
Purity 102.5 FM, Awka.............................4.73%
Coal City 92.85 FM, Enugu.........................3.97%
Orient 94.4 FM, Owerri............................3.62%
Lion 93.9 FM, Nsukka..............................2.55%



North East

Radio 95.3 FM, Maiduguri..........................14.10%
FM Bauchi.........................................13.78%
BBC Hausa Service.................................8.83%
Pearl 98.5 FM, Bauchi.............................8.77%
TSBC Jalingo......................................8.72%
Peace 102.5 FM....................................7.20%
GSBC, Gombe.......................................6.25%
BRC AM, Bauchi....................................6.20%
YBC Damaturu......................................5.05%
BBC World Service.................................4.26%



North West

Freedom Radio 99.5 FM, Kano.......................17.20%
Raypower 106.5 FM, Kano...........................7.94%
BBC Hausa Service.................................7.71%
Radio Kano FM.....................................7.61%
Radio Zamfara.....................................5.55%
Companion 104.5 FM, Katsina.......................4.68%
Radio Kano FM.....................................4.67%
Freedom FM, Dutse.................................4.63%
RIMA 97.1 FM Radio, Sokoto........................4.62%
Supreme 96.1 FM, Kaduna...........................4.49%



South South

AKBC 90.5 FM......................................20.35%
Treasure 98.5 FM, Port Harcourt...................10.59%
Ray Power 2, 106.5 FM.............................9.38%
Family 97.7 FM Port Harcourt......................6.57%
Rhythm FM Port Harcourt...........................6.07%
CR Radio-2 (105.5 FM), Calabar....................3.80%
BBC World Service.................................2.95%
Radio Bayelsa, Yenegoa............................2.70%
Ray Power 2, 106.5 FM.............................2.03%
Pacesetter FM, Umuahia............................1.99%




South West

Adaba FM.........................................10.01%
Positive 102.5 FM, Akure.........................7.17%
Gateway 90.45 FM, Abeokuta.......................5.67%
Progress 100.5 FM, Ado-Ekiti.....................5.14%
OSBC 89.5 FM Osogbo..............................4.89%
Splash FM, Ibadan................................4.79%
Voice of Ekiti 91.5 FM, Ado-Ekiti................4.74%
Paramount FM, Abeokuta...........................4.52%
Living Spring FM Osogbo..........................4.21%
DBS Asaba........................................3.89%




North Central

Grace 95.5 FM, Lokoja............................12.11%
FM 94, Lokoja....................................11.19%
ABC2 FM Yola.....................................6.44%
Peace 90.5 FM Jos................................5.71%
ABC1 Yola........................................5.28%
Rhythm 93.7 FM, Makurdi..........................4.73%
Benue Radio (FM) Makurdi.........................4.66%
Aso 93.5 FM, Abuja...............................4.35%
Ray Power 100.5 FM, Jos..........................4.15%
Radio Rivers 2 99.1 FM Port Harcourt.............3.91%

9 comments:

omitogun said...

im rili shocked with the ratings u have here and pls may i know the basis and criteria you used in rating these radio stations and there are some i was expecting to see and i didnt. thank you

OLONADE OLUWATOBI CALEB UNIVERSITY IMOTA LAGOS. said...

This is a really good idea, because it will make direction of adverts to a particular set of audience easier.

OLUWAFEMI SCALE CALEB UNIVERSITY IMOTA LAGOS said...

yes,i like this new method it will it easier for advertisers to choose their own target audience.

OLUSI BOLAJI said...

This is a very good thing, because advertisers would find it easy to know which station to use and also it would help stations know their stand in the industry and forge ahead but i observed the names of some radio stations were not included like beat fm but i believe its because they are still new and growing in the industry but believe that with time they would be there but as for now this is a very good idea.
OLUSI BOLAJI, CALEB UNIVERSITY, IMOTA, LAGOS

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Hello,
thank,what is the cheapest cost to place advert on radio in lagos.Reply:letmeknow111@gmail.Com

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