Saturday, January 4, 2014

Improving brand visibility through advertising and marketing in Nigeria (Lagos, Abuja, Portharcourt)

Your company may offer the greatest product in the world, but unless any consumers are aware of it, you may not make a single sale. One of your most important jobs as a business owner is to create brand awareness for your product. To ensure your product gets the best visibility possible, consider a wide variety of marketing strategies and options. Once you start making sales, ensure that the quality of your product doesn't drop, as word-of-mouth recommendations can promote your brand with no cost to you.

Step 1
Leverage the Web. Most homes and businesses in Lagos, Abuja and Portharcourt are online, and mobile phones commonly have Internet access. Promote awareness of your brand by developing a website. Hire a search engine optimization company or learn the process on your own to ensure that your website appears high in Web search results. Contact website owners in related industries to see if you can place ads on their websites.

Step 2
Create a social media presence. Social media sites such as Facebook and Twitter can be vital tools in developing brand awareness because they serve as forums where consumers discuss their lives, including their purchases and items they like. When a customer likes your product and tells people about it, she's doing free work to increase your brand awareness for you. The easier you can make it for people to provide a link to your company so others may follow, the more people will become aware of your brand.

Step 3
Advertise using traditional methods. While the use of print media may be declining in the face of electronic communications, many consumers still read newspapers and magazines. Depending on your product, the print media in Nigeria still attracts lot of qualitative people. You may be able to use the significance of print publications to your advantage by negotiating a good advertising rate. Create attention-grabbing advertisements that prominently display your product and explain its value. Contact local or even national publications and work with their advertising departments to insert your ads in the most prominent publications. In the Nigeria, the prominent news papers are Guardian, Punch, Thisday, Tribune, Vanguard, ETC. Select publications that appeal to your target customers. For example, if your product helps investors manage their stock portfolios, select financial publications such as BusinessDay or financial standard or advertise in the finance day in Guardian or Punch newspaper. PoiseMedia can help you advertise in all Nigerian newspaper and the best rate possible. Please contact us through the contact at the side of this blog.

Step 4
Sponsor public events. If you host or contribute to a charity event, such as a golf tournament, you can prominently display the name of your company or product to consumers with disposable income. In addition to the benefit of having your name or logo in front of these potential customers, your company and products may be seen in a favorable light for contributing to charity. Contact local charities you support to gauge their level of interest in your sponsorship. Suggest events such as milestone celebrations for long-running institutions or weekend family events that would generate buzz and publicity both for the organization and your product. Network with business leaders, local politicians and media sources to broaden the reach of your product.

Step 5
Display your product prominently in stores. There is no more fundamental way to increase the awareness of a brand than to place it in potential customers' line of sight. Sell your product at locations where people congregate, such as a check-out line at Shoprite or popular malls. The longer a customer sees your product, the more likely she'll remember it. On a store shelf, place your product at eye level, making it easy for customers to notice. Note some of the product's notable qualities on the product packaging in a bold and attractive design, so that it draws the attention of even those who aren't planning to buy it.

At Poise Media Nigeria, we are here to help you understand what the market is about, help you better understand who and what your audience are, presenting holistic view on how to create, design, develop and package advertising that appeals to your consumers through your Selling Point, so why don’t you send us an email at info@poisemedianigeria.com today and be the difference.

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Please contact Victor Ariyibi at

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