Benefits of Social Media Marketing in Nigeria

Social media marketing is actually a big deal when it comes to marketing a product, brand or service in Nigeria because of the rapid increase of internet/web users all around the country. The digital world has made social media advertising an absolute must for many companies and organizations. While it is a primary way to get your name out there and attract thousands of clients/customer, if used wisely and strategically it is a very power marketing tool.

According to Wikipedia “Social media marketing is the process of gaining website traffic or attention through social media sites.”

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.

Here are some of the benefits of Social Media Marketing:

5 Reasons Why You Must Advertise In Lagos, Nigeria

Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free and advertising costs money.

So why is it that even with all of these wonderfully low cost and free ways to promote your business we contend that you must make advertising one of your core lead generation tactics?

5 Internet Advertising Techniques that will help you reach your online target audience effectively in Nigeria

Advertising plays a vital role in making any product or service a success. No matter how great your product or service is,bad marketing or nomarketing at all can reduce your sales and profit.

Most companies and business owners have been using internet to advertise and market their product since the advent of the Internet, making it one of the most prominent medium to share information, promote offers or to create brand value and brand recall.
In order to advertise on the internet, first, you need to ask yourself, if your product, business or services needs internet advertising?You must know who your target audience is and if internet advertising is the best medium to reach them. You must also know the importance and benefits of internet advertising for better business prospects. Nonetheless, Internet advertising can be used by any business, large, medium or small.

SEVEN ADVERTISING SIMPLE TECHNIQUES THAT WILL HELP BLOOM YOUR BUSINESS IN LAGOS, NIGERIA

Many Nigerian business owners and managers struggle everyday with how to implement effective sales. Yea, while there is no one way solution to implementing effective sales that doesn’t mean your marketing technique should be complicated. With the right marketing techniques you can build your business and meet your company’s goals and objectives.

Here are seven must try effective techniques for building your business;

•    Identify and promote the unique selling proposition:You need to separate your product from other competitive brands. Find or create a reason for customer to do business with you instead of your competitor who are offering the same or similar product, determine your unique selling proposition and advantage you offer to customers that your competitors do not offer. Promote your advantage in all of your advertising. Show customers the special benefits they receive from doing business with you.

Using Below the line (BTL) advertising to promote your business in Lagos, Nigeria

You want your brand to have a meaningful connection with your customers but you don’t have a lot of money to promote your brand. Well,below the line advertising is the marketing method for you.

Below the line marketing is directed to your target audience, and you can customize the message and the market to specific market segments with extremely relevant information and offers.

With BTL advertising you can deliver a highly targeted, personal message to your customers. It makes consumers get to touch, feel, and experience a product or service.  It’s also obviously cost-effective than other forms of advertising promotion.

Challenges facing the Nigeria Advertising Industry

As glamorous as the Nigeria Advertising industrymay seem, there are still some major challenges facing the industry.We have challenges from the society to the environment, to clients,to fellow media practitioners in advertising agencies and lots more.

I will like to talk briefly on some of these challenges

•    Poor Reproduction/Transmission of Advertisements: Poor reproduction or transmission of quality ads has always been an issue in the Nigeria media.The print media, especially thenewspapers are known for poor reproduction of advertisements. With some newspapers there’s never a case of trying to improve on the quality of the material from the agency but always a case of poor quality reproduction. Sometimes,the ad is smudged or over linked, sometimes, it is so faint that it’s hardly readable. With the TV medium, you sometimes have pictures without sound or the other way round.

Importance of Brand Activation in Lagos, Nigeria

Have you ever tried to buy a laptop and hp product comes to mind? Have you tried searching for something on the internet and the first thing that you think of is Google? or have you ever been to the supermarket to buy groceries and the goods that come to mind are Milo, Peak milk, Coca-Cola, Morning Fresh, Omo detergent, Blue Band etc…? Well, these are not mere coincidence. Whether we choose to believe it or not everything is branded from what we eat, what we wear, programs we listen to or watch on TV, the people we interact with, the house we live in, and even our everyday activities. The world is a branded place and this is as a result of brand activation. This is especially true in Nigeria from time past and even now.

Let’s take a quick look at the definition of brand activation;

Brand activation is a marketing process which is sometimes called brand engagement; it focuses on building a longer term emotional connection between the brand and the customer. It is a marketing process of bringing a brand to life through creating brand experience.

Introducing “MYBRANDI” The first P6 LED Screen in the Nigerian Outdoor Advertising

The Audience and Brands Consulting Limited has launched an amazing four- face first P6 LED hydraulic 360 degree rotational mobile electronic billboard into the Nigeria Out-of -home Advertising market.The mobile electronic board which comes with features like audio visual and static pictures could also be used as activation rig that provides on the spot engagement and interaction for brands.

Different types of Newspaper Advertising in Lagos Nigeria

Newspaper advertising as a valuable marketing tool cannot be over emphasized, asides the fact that it helps increase business awareness to the public and helps businesses / brands reach their different target market. Newspaper advertising is also a commonly used and traditional method for capturing the attention of customers to a business, sale or a services being offered.

There are over 30 major news papers in Nigeria. The leading newspapers in Nigeria remains Guardian Newspaper, Punch Newspaper, Businessday Newspaper, Thisday Newspaper, DailyTrust, The Sun ETC. For more on types of newspaper in Nigeria, read our articles on Newspaper rating in Nigeria.

7 reasons why you should advertise your business in Lagos,this holiday season

Think you have a great business or product? Unfortunately, no one's going to know about it unless you advertise. But by now, I'm sure that you don't need another article telling you that you need to advertise in order to grow your business. You already knew that.

The end of the year holiday season is upon us. So what makes it important to advertise in Lagos during this period? It’s not difficult to figure out if you live or have ever been to Lagos.

A lot of money is spent on products/services purchases in Nigeria during this period. Trading and sales increase exponentially especially in Lagos (the most populous city in Nigeria) which has an estimated population of over 21 million.

Difference Between Advertising and Marketing in Lagos, Nigeria

With so many businesses in Lagos, the need to advertise is becoming increasingly necessary. But the fact remains that many people often times confuse marketing with advertising or vice versa. Yes, while both components are important towards achieving the same end result which is getting a product or service sold, they are distinct from each other. Knowing and understanding the difference between marketing and advertising will help your company grow tremendously. Thus, I felt that it is worth taking a closer look at, so as to shed some light.

Choosing an effective advertising strategy for your business in Lagos, Nigeria

 

Determining what advertising strategy to use for your brand is one crucial and important aspect of business growth and management. An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of persuading and convincing them to buy those products and services.

If money were no issue, it would be easy to decide which advertising medium to go with, youprobably would go with all butunfortunately, the reality is that even with a large advertising budget, it is a challenge to create memorable advertising.

So unless you have truck full of money, it is advisable you go with the most effective and efficient medium. Especially for small scale businesses with limited resources and is unable to devote much money as a big corporationor organization. Notwithstanding a highly effective advertising campaign can still be developed,the key is creative and flexible planning, based on an indepth knowledge of the target consumer and the avenues that can be utilized to reach the consumers.

These three elements should always be put into consideration when choosing an effective advertising strategy...

TIPS ON CREATING A UNIQUE & CATCHY BRAND NAME IN NIGERIA

 

Creating a unique brand name for your company or product is a crucial step in brand building. A unique name distinguishes your brand from other competitive or related brands. You want your customers to instantly remember your name and brand even if they’ve only heard it once. So your name should not just be unique but intriguing as well.

Here are some tips to help you successfully create a unique and catchy brand name;

•    Simplicity: Keep it brief and concise. Avoid alphabet soup; names that are composed of initials are meaningless. They most times get lost in the marketplace clutter; one word brands are most effective. Lengthy, multiple word names lead to truncation. When people abbreviate your name, you lose control over your brand. It must be communicated, pronounceable, recognizable and easily remembered

PROS & CONS OF BILLBOARDS ADVERTISING IN LAGOS, NIGERIA

 

Billboard Advertising is no doubt one of the oldest forms of advertising in Lagos state. Its purpose is not just to persuade customers or target audience to do something but to also get them to always remember your products/services/brand.

Pros of Billboard Advertising

•    Reaches a bigger audience:  Billboard Ads give your brand visibility and put your name out in front of the general audience in a way that is difficult for them to forget. It can have a significantly larger reach than other advertising media. A Billboard Ad on a busy street or location, an example is the Billboard Ad of Airtel (always on with the latest tunes) at the roundabout on Allen Avenue, Ikeja, Lagos where there’s constant traffic and your potential audience is everyone who drives or walks by and your audience will see your advertisement regularly. This increases the number of times people see your ad and helps consolidate your message in the mind of your audience. The size of billboards also gives them a visual impact, making your advertising more noticeable.

Nigerian Newspaper Penetration (Comparing Abuja, Kano, Lagos, Rivers)

Lots of people have mailed and called me, asking for newspaper circulation Nigeria. I know lots of people are confused as to which newspaper to advertise across the country, I always advice people that it depends on their target market and where they are located. That is why I have taken time today to write on the media statistics you should consider before placing Newspaper Ad in Nigerian Newspapers. These statistics are people’s opinion taken on the street. We are not claiming to be absolute with these figures. We hope you find this information useful.

The Importance of Building Brand Awareness in the Nigerian Market

Your brand is the identity of your business and your product. It lets you build strong product recognition and positive product association for your particular product without having to depend on the same generic terms as all your competitors. By itself, high brand awareness does not guarantee that the consumer will prefer one business over another, but without a distinct and well-known identity, your business won’t even be in the running.

Improving brand visibility through advertising and marketing in Nigeria (Lagos, Abuja, Portharcourt)

Your company may offer the greatest product in the world, but unless any consumers are aware of it, you may not make a single sale. One of your most important jobs as a business owner is to create brand awareness for your product. To ensure your product gets the best visibility possible, consider a wide variety of marketing strategies and options. Once you start making sales, ensure that the quality of your product doesn't drop, as word-of-mouth recommendations can promote your brand with no cost to you.

Using an Advertising Agency in Nigeria (Part One)

Nigeria is indeed a huge market for most brands to contend for. With a rising population of over 150 million people, the demand for advertising agencies is on the rise. Companies want to advertise their products with the best and the most affordable agency with a good turn around time.

Nigeria has thousands of advertising agencies, ranging from small, large to multinational agencies. It is very interesting that international agencies are now forming alliances with Nigeria Ad agencies ranging from Insight, forming alliance with Grey, Rosabel with Leo Burnett Worldwide, SO&U with Saatchi & Saatchi etc. We now have international agencies coming into the Nigerian market such as 141 worldwide, Mediacom etc. This article is advising advertising how to select an agency to work with.

People often think of advertising agencies as managing large, expensive ad campaigns for big brands. But most advertising agencies make their money by running small ad campaigns and placing advertising in local media. Advertising agencies can benefit any size business, as long as you keep in mind the best way to use the agency, and to use advertising, for your particular business.

Ikeja Shoping Mall Install LED Screen for Advert

With the newly installed LED screen at the Ikeja Shopping Mall popularly known as "Shoprite" Ikeja. Advertisers can now place their advert in the face of over 25,000 people coming everyday for various need ranging from electronics to house hold items. 

These LED screens are so BIG and are in the face of people. Your advert can scroll in either still picture or video streaming without the audio.

The form of advertisement is very popular around Lagos and multinationals spend fortune each year advertising on this medium.

Mobile Advertising in Lagos. Nigeria.

With Mobile Billboard Advertising you can't turn the page, change the station, or switch to another channel. Some of the mobile advertising we have in Nigeria includes, Taxi Top Ad, Taxi Body Branding, BRT Bus Branding, Keke Napep  branding Etc.

The Right Place at the Right Time – Mobile Advertising will steer the message directly to the targeted market, capturing their attention when they are already out and about, shopping, or looking for entertainment. Novelty- Because this medium is so innovative, it will offer the client a unique way to gain the "wow" factor and attract both public and media interest.