Newspaper advertising as a valuable marketing
tool cannot be over emphasized, asides the fact that it helps increase business
awareness to the public and helps businesses / brands reach their different target
market. Newspaper advertising is also a commonly used and traditional method for capturing the attention of
customers to a business, sale or a services being offered.
There are over 30
major news papers in Nigeria. The leading newspapers in Nigeria remains
Guardian Newspaper, Punch Newspaper, Businessday Newspaper, Thisday Newspaper,
DailyTrust, The Sun ETC. For more on types of newspaper in Nigeria, read our
articles on Newspaper rating in Nigeria.
As a keen business
advertising manager who has topmost effectively advertise a product or services
via newspaper, there are various types of newspaper advertising options that
differ in size, placement, shape and cost you should always look at.
Newspaper
advertisements are a boon to businessmen as they are among the effective methods
of improving business. Though there are many other advertisement measures with
the advancement in technology like online advertising, newspaper advertisements
remain among the best. There are different types of newspaper advertisements
that you can choose from.
Let’s
briefly look at some of the various types of Newspaper ads in Nigeria
·
Classified
Ads: These types of
newspaper ads are the smallest and are cost-efficient. Under classified ads comes text classifieds
and display classifieds. Text ads contain no more than text and numbers
while display classified contains small images in colors. These types of newspaper
advertisements usually occupy a smaller
space with just three or four lines and offers equal potency. They
are mostly meant for the small scale
business owners and consumers as well. Since they run for a
particular period of time, they are found to be quite effective. They usually
are small insertions chargeable per word. Classified advertisements are
sub-divided under headings like public appointments, situations vacant,
situations wanted, matrimonial, educational, to let, business, property, court
and company notices, tender notices, public notices, auction notices, etc.
·
Spotlight
Ads: These types of newspaper
advertisements are usually highlighted
in a particular background color. These can be suited to make your ad
stand apart from the others.They are attractive and capture immediate attention and are efficient
than the usual classified ads.But they are bit expensive. Spotlight ads focus the attention to a particular
product, product line, staff member or customer of your business. This looks
good as a larger display ad run just a few times each year.
·
Business
Card Ads: They are also
among the best newspaper advertisement types and are best suited to improve
businesses. These business newspaper advertisements are in the size of a business card or
even bigger with thick outer borders. They
can be placed anywhere in the
newspaper unlike the classifieds newspaper ads where there
is a separate section. Business card ads act much like a business card. This
type of newspaper advertising is about the same size as a business card and is
commonly used as a platform for the advertiser to introduce him or herself to
the reader. Much like the classified ads, these ads are grouped together, but
they may be color or black and white, depending on what the advertiser pays and
what options the newspaper offers. Unlike the classifieds, these ads attract
more attention, because the advertiser can use a design, pictures and words to
draw in the reader. It typically says who and where you are, and what you sell.
It may include your logo.
·
Circular
Ads:
These newspaper advertisements are the types that are not usually printed in the newspaper. They
come with the newspaper as separate sheets with the business details. They are
printed separately and then inserted
along as a newspaper advertisement. You need not pay much to the
newspaper advertising agencies too. You only need to pay the printing services.
·
Display
Ads: Display ads are the newspaper ads that gather much
attention as they occupy a larger space in the newspaper. They can either
occupy quarter, half or a
full-length page. They can contain as many pictures, words, etc. They
are usually meant for creating awareness about a new product in the market. The
newspaper advertisement rates can cost much for the business owners to have a
display ad in a leading newspaper. The newspaper advertising rate for this type
of newspaper advertisements can increase as per the number of words and area of
the newspaper advertisements. Display
Advertisements usually cover products and are therefore mostly
illustrated. They may cover all sorts of every-day life products like
cosmetics, domestic items, kitchen ware, electronic goods, sanitary products,
etc.
If you are thinking of advertising in Nigeria, please contact PoiseMedia
Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help
you identify your market and reach them. We apply both BTL and ATL strategies
to project our clients’ brands to the right audience. We can do same for you at
very affordable price.
LilianIzuorah
BusinessDevelopmentOfficer
PoiseMedia Communications Ltd
BusinessDevelopmentOfficer
PoiseMedia Communications Ltd
