Sunday, November 23, 2014

Difference Between Advertising and Marketing in Lagos, Nigeria

With so many businesses in Lagos, the need to advertise is becoming increasingly necessary. But the fact remains that many people often times confuse marketing with advertising or vice versa. Yes, while both components are important towards achieving the same end result which is getting a product or service sold, they are distinct from each other. Knowing and understanding the difference between marketing and advertising will help your company grow tremendously. Thus, I felt that it is worth taking a closer look at, so as to shed some light.

Let's start by reviewing the formal definitions of each.
According to Wikipedia,Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”Wikipedia also defined Advertising in business “as a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering”.

Let’s briefly look at the major difference of both;
It’s important to note that “Marketing” is a process and as such takes time. An effective marketing strategy involves the use of colors, logos, illustrations etc. To influence perception and sales of your products and services.Marketing is alsothe larger process of successfully selling products or services to the consumer from start to finish. It may begin as early as the research and development stage and involves market research, product development, pricing, sales strategies, distribution, advertising and public relations
While Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies which includes the placement of an ad in such mediums as newspapers, television, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second.

By contrast, marketing presents the overall picture for how the company will promote, distribute, and price its products or services; while one of the ways that promotion will take place is through advertising.

It is very important to note that, identifying the difference between marketing and advertising, and doing your marketing research well can make the difference in your business or organizational growth.

If you are thinking of advertising in Nigeria, please contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you identify your market and reach them. We apply both BTL and ATL strategies to project our clients’ brands to the right audience. We can do same for you at very affordable price.
Business Development Officer
PoiseMedia Communications Ltd

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