Challenges facing the Nigeria Advertising Industry

As glamorous as the Nigeria Advertising industrymay seem, there are still some major challenges facing the industry.We have challenges from the society to the environment, to clients,to fellow media practitioners in advertising agencies and lots more.

I will like to talk briefly on some of these challenges

•    Poor Reproduction/Transmission of Advertisements: Poor reproduction or transmission of quality ads has always been an issue in the Nigeria media.The print media, especially thenewspapers are known for poor reproduction of advertisements. With some newspapers there’s never a case of trying to improve on the quality of the material from the agency but always a case of poor quality reproduction. Sometimes,the ad is smudged or over linked, sometimes, it is so faint that it’s hardly readable. With the TV medium, you sometimes have pictures without sound or the other way round.