Friday, September 30, 2016

Use Instagram to create brand awareness in Lagos, Nigeria

Instagram is an effective way to connect with your socially engaged consumers. There are more than 300 million active users on Instagram every month, and every day 3.5 billion photos are liked. 
Use Instagram for business purposes in the right way, and you could have an instant viral marketing success. Use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are.
Businesses of different sizes can advertise on Instagram with own their custom budget and yet meet their target audience effectively.
Here are 4 benefits of using Instagram to market your brand;

  • Visuals: Generally people remember and digest visual information much faster and easier than text. As a business owner or marketer, it is strategic to capture your audiences’ attention right away using pictures and texts combined.
  • Easy to Create on Facebook Power Editor: If you’re already running Facebook ads for your business page, then Power Editor and Ad Creation aren’t strange to you. In order to create Instagram ads, you’ll need an Instagram account and a Facebook page for your business. However, you won’t need a Business Manager account. Creating Instagram ads is very similar to creating ads for Facebook. However, there only specific campaign objectives that support Instagram advertising. You can aim for page post engagement, brand awareness, clicks to website, website conversions, mobile app installs, mobile app engagement, and video views.
  • Use Existing Visuals: This is the ability to use previous Facebook ad photos or videos as the Instagram advertisement. Although Instagram is restricted to square images, the new Facebook Carousel Ads make a great fitting for the Instagram dimensions. If you’re already Facebook Carousel Ads for your business page, you can use the exact same ones for Instagram. This way, you wouldn’t need to create additional visuals to optimize in Instagram.
  • Low Cost per Click: In comparison to Facebook advertisements, Instagram advertising is definitely just as affordable. The ability to create them in Facebook Power Editor makes it easier for you to manage two separate social platforms in one. Being able to expand your paid advertising reach to Instagram is a great way to capture a larger audience.

If you are thinking of advertising in Nigeria, please contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you identify your market and reach them. We apply both BTL and ATL strategies to project our clients’ brands to the right audience. We can do same for you at very affordable price.

Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd

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