Needless
to say that adequate amount of advertising input is very necessary, not only to
get a good brand image but also to increase profits through sales.
Many
companies in Nigeria spend thousands of Naira on advertising. But then because
of conflicts of opinion on its importance and objectives, the advertising flops
and takes back seat.
Objective
setting is a very important step irrespective of the size of the company,
budget decisions are critical as the money spent on advertising may mean the
difference between success and failure.
