As Easter is around the corner, I thought I should give a few tips on how to prepare for seasonal marketing and make the most of it. When you think of seasonal marketing the first ideas that probably pop into your mind are typical holidays like Valentine, Easter, Eid-el-Fitri, Sallah, Christmas and the other holidays on the calendar, but seasonal marketing is more than that. True, seasons for your business could be all the above-mentioned, yet it could also be various causes important to you e.g helping AIDS patients, Cancer patients etc. or your business cycle anniversary i.e the period your business started, let’s say your company or organisation’s birthday. Examples of brands that run ‘birthday’ promos are: Globacom, Mr Biggs, First Bank, Skye Bank, etc.
