Ten tips on how to build your Customers Loyalty in Lagos, Nigeria

Building customer loyalty is one of the most important things for any business. Marketing research has shown that the cost for finding and attracting a new customer or client is about six times more than the cost to keep an existing one.

Well technically, all your current customers are some other company's potential customers. That is why it is essential to have customer loyalty strategies put in place.

Here are ten effective things you can do to hang on to your current customers;

Simple methods to creating a good Billboard Advert in Lagos, Nigeria

Billboard advertisement is one of the most effective forms of advertising and as such it should beautiful entertaining and great enough to captivate people’s attention. Billboard adverts requires the ability to connect with people passing or driving by. 

Here are six ways to ensure your billboard has a high chance of being noticed;

Reasons your Business needs a Marketing Plan in Lagos, Nigeria

In today’s competitive and cluttered selling environment, business owners are striving to stand out from the crowd and to be the best among the rest and that is why marketing is essential for all businesses irrespective of how big or small the business is and for marketing to be successful it needs a strategic plan.

A marketing plan is your guide to successfully promote and grow your business. A good marketing plan will help you answer key questions about your business, questions like how to position your company in the market, How to differentiate yourself from your competitor, How to reach your customers, what your sales goals are, Where and what medium to advertise on etc.

However here are some basic reasons why taking the time and effort to develop a marketing plan is a must for every business owner;

The importance of Using LED to advertise your business in Lagos, Nigeria

LED is one of the best advertising methods in terms of creating brand awareness. Many businesses are relying on outdoor LED signs to catch customer’s attention.

The fact is LED billboards are transforming everything about outdoor advertising. Their powerful marketing potential and their versatility make them a medium with particular cost benefit advantages for businesses.

There are various methods of carrying out advertising campaigns, and the LED screen is one that is best suited for any business.

Here are some of the benefits;

Why Television is still an influential marketing tool in Lagos, Nigeria

Despite the growing strength of social networks, Television advertising is still the most influential medium in people’s buying decision. Television is an important component of a media plan because of its persuasiveness, Impact and targeting abilities.

The primary function of advertising is to persuade people to buy something. Consequently, understanding how advertising influences people is an exercise in understanding how persuasion techniques are used in advertising to trigger buying decisions. Persuasion techniques can be either rational, irrational or a combination of both.

Features of TV advertising;

7 Reasons why you should constantly generate Innovative ideas for your business in Lagos, Nigeria

There are multiple reasons why generation of innovative ideas can be critical to your business's success.  The world today has become increasingly competitive.  And it is funny how you invent an idea or produce a product, and then you see that somebody or a company already has something similar. That’s why companies need to be relentlessly innovative.  

Only companies that constantly challenge what they do, challenge themselves to come up with new and different ways of doing things, and also constantly improving on things they do will survive in this new globally competitive environment. 

Here are some basic reasons why you should always innovate;

Is Newspaper still an effective advertising tool in Lagos, Nigeria

Social media and Internet marketing has since been making traditional methods of marketing (especially print) fall by the wayside. The question now is if print advertising is still an effective advertising tool.

Many ad mangers are wondering if newspaper is still a worthy investment because everywhere you look, there is talk of using the Internet as a marketing tool and while social media and online advertising are undeniably effective, it still isn’t the only method of marketing out there. Print advertising is still well and alive for a variety of reasons.

Is Magazine still an effective advertising tool for businesses in Lagos, Nigeria

For more than two decades magazines has been a vital and important way to reach customers and has overtime has proven its effectiveness in the advertising world.

Now the question most business owners are asking is if magazine is still an effective advertising method, if magazine can reach its targeted customers, if magazine can create brand awareness and drive sales, well the answer is yes.

Many customers still subscribe to magazines in Nigeria, Magazines like Thisday Magazine, Ovation Communications Magazine, Genevieve Magazine, Sports Magazine and many more.

Magazine should always be a part of your marketing mix and ad strategy.  

Here are some benefits of using Magazines to advertise in Lagos;

15 ways on how to Use Word of Mouth Advertising To Promote Your Business In Lagos ,Nigeria

Word-of-mouth advertising is crucial for every business (either big or small company), as one happy customer can steer dozens of new ones your way. Then imagine having ten happy customers each day. Word of mouth advertising is one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain but the appreciation of those who are listening. What are you doing to make sure your potential ambassadors feel confident enough in your business to recommend it? What are you doing to trigger word-of-mouth?

Here are fifteen tactics you can adopt to drive word of mouth marketing for your business.

Five Ways to Achieve Great Brand Identity in Lagos Nigeria

What is brand identity? Brand Identity is a visual identity of an organization.  It represents how an organization wants to be perceived in the market. An organization communicates its identity to the consumers through its branding and marketing strategies. A brand is unique due to its identity.

Brand identity is the total proposal/promise that an organization makes to consumers. The brand can be perceived as a product, a personality, a set of values, and a position it occupies in consumer’s minds. Brand identity is all that an organization wants the brand to be considered as. 

It is a feature linked with a specific company, product, service or individual. It is a way of externally expressing a brand to the world.

9 reasons you should utilize newspaper advertising in Lagos, Nigeria

Not advertising is similar to being distant from everyone else in a dark room with the entryway shut. You know you are there, yet nobody else does. Most organizations need to advertise if they are going to succeed in light of the fact that it is the basic way new customer learns they are out there.

Yet it is astonishing what number of small businesses accept that their incredible idea, or cool area, or bright sign, or great looks, or whatever else it is, will bring customers their way. This is what gets new customers your way: advertising. Of course, marketing is great and vital, as is networking, and social networking, and client administration, and word of mouth; yet advertising is the route with conceivably the greatest result. Advertising turns the light on it let people know you are out there.

8 Dos and Don’ts of Social Media Marketing in Lagos, Nigeria

This is the digital age, and we have millions of businesses marketing their product and services on line, so how do you make your own business stand out online even among the millions without appearing “pushy”.  If you don’t know what you are doing, it can be a huge waste of marketing time and money. 

Your objective is to meet your customers’ needs with the content you share on social media, here are some dos and don’ts of social media, follow this tips and you will avoid some of the main social media pitfalls.

Social Media Dos 

Difference between Advertising and Public Relations in Lagos, Nigeria

Advertising and Public Relations are both designed to create brand awareness in a positive manner making it safe to say that Advertising and Public relations are  similar in concept.

They are both marketing tools that often go hand in hand but are two completely different things with different goals.

International humorist Stephen Leacock defined advertising as: "the science of arresting the human intelligence long enough to get money from it”. Yes, Advertising is exclusively focused on promoting products or services with the aim to encourage or persuade target audience to purchase. 

Public Relations is about the reputation of an organization or brand. It involves ongoing activities to ensure the overall organization/brand has a positive public image. Public relations activities include building and maintaining a strong and solid relationship with the public.

Let’s take a look at some of the differences between Advertising and Public Relations;

50 Marketing Approaches for Businesses in Lagos, Nigeria

In Nigeria today there are more than a thousand businesses springing up every year, sale of products and services have however become more competitive. Business owners and advertisers are in search for approaches and tactics to get their contributions into the minds and eventually the pockets of existing and potential client or customers.

Big corporations allocate big annual budget for their marketing campaigns; while small businesses tend to struggle to make themselves known in the market.

We have done our analysis and here are 50 points on marketing approaches the big companies use to publicize and promote their businesses. Amazingly, small business owners can make good use of them too.

Questions to ask before hiring an Advertising Agency in Lagos, Nigeria

There are many agencies in Nigeria, ranging from small, large to multinational agencies etc.   Advertising agency will lay down the best strategic tactics to convey your messages and achieve the campaign objectives. They will recommend the advertising concepts for your business and include every necessary strategy.

Selecting an advertising agency can yield a positive experience, and with the right agency you will grow and develop your business.  

However, like hiring the right employee, selecting an agency partner can be a challenge that is why is important you also make the necessary research.

Consider these questions to help guide your search for an advertising partner who will serve as a brand steward for you and your business;

5 Ways to Make Your Brand Magnetic in Lagos, Nigeria

Considering how fast and technology driven our world is presently, also given the rate at which numerous and various brands are springing out every day. It is not a surprise that companies are reeling and wondering if brand loyalty still exists.

Most customers are not loyal to a brand. They have hundreds of other options to choose from.  Some customers go for other brand product if they don’t get exactly what they are looking for. For instance Most Nigerians prefer MTN tariff but as soon as Etisalat came up with a cheaper internet browsing tariff, some “MTN Loyal Customers” quickly switched to Etisalat. 

Even if you are a large successful company like MTN, you might not be able to offer literally every product or service that your customers can dream of, but with a solid content structure, you can make sure that your products meet their needs.

5 Reasons your Magazine advertising is not generating sales in Lagos, Nigeria

Just like all other forms of advertising, Magazine advertising campaign requires time, resources and coordination. That is why it frustrating when these efforts don’t result in the increase of sales or awareness.

It is very important to monitor the results of your efforts, because no matter how much research you put into your audience, no matter how well your visuals went over with a test audience, there's no way to truly know how a campaign will perform until it's live.  Understanding this is the key to making your Magazine advertising campaign a success.

Here are five reasons you are not having a successful Magazine ads;

Using BRT buses to effectively reach your target audience in Lagos, Nigeria

What type of advertising medium can be used to effectively reach everybody in Lagos? It’s no other than Transit buses Outdoor advertising.

Lagos is a place where people spend so much unnecessary time in traffic prompting Lagos state government to provide "Lagosians" with over a thousand comfortable, air-conditioned Bus transits (BRT Buses) with special lanes.

There is no better platform to advertise than on the long luxurious buses that are always contending the roads with you. BRT buses shuttles everywhere in Lagos from Lagos mainland to Lagos Island. It is certainly impossible for your targeted audience to miss it, and it’s also a lot of fun to look at especially when the ad designs are large, colorful and innovative.

Measuring the Effectiveness of Advertising Campaigns in Lagos, Nigeria

Measuring the effectiveness of an advertising campaign is extremely important. Naturally, an effective advertisement should have strong and positive impact on the sales of a product or brand. Advertising managers as well advertising agencies, the product companies or other key players wouldn’t want an ad campaign to be ineffective especially when precious resources (time and money) have been put into it.

While it’s quite unlikely for an advertisement to cause harm, it can however be ineffective, but thorough research has revealed that bad or poorly strategic forms of advertising can decrease sales.

Advertising research should be measured in other to ascertain whether an ad campaign is successful or not. The what, when and how should always be borne in mind when measuring advert effectiveness.

It’s all about research, (advertising research), it sets targets for each objective and determines if those objectives have been achieved. An ad campaign is undertaken for different reasons and objectives; it could be the objective of increasing awareness from 40 percent to 60 percent or to create increase in sales or market share/position and if it can be attributed to the advertising campaign(s). Measuring can take place before, during and after campaign execution.

These are some of the ways to measure the effectiveness of advertising campaigns;

Managing your Company’s Brand in Lagos, Nigeria

Your company’s brand is a “mark of distinction”, it's what differentiates your brand from your other competitors. Brand management is important and essential, even research has proven that brand’s reputation influences the buying decisions of about 70% percent of consumers. While most employees will accept less pay to work with a company with an excellent reputation. When you engage in a brand management strategy, your level of commitment reassures consumers, suppliers, and anyone else that your company does business with thus initiating trust and respect.