poisemedianigeria

Thursday, June 7, 2012

ONLINE ADVERTISING IN NIGERIA


















Online or Internet advertising, as the name implies, is all about advertising products and services over the Internet. More and more people are opting for online advertising in Nigeria because of the many advantages of this type of marketing over traditional advertising methods such as classified ads in newspapers, radio, TV, direct mail marketing, telephone marketing and the use of banners among others.

Internet advertising is huge

Nigeria falls among the top 10 most internet users in the world. With the growth of information on the World Wide Web, so has growth the amount of time people spend on it, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.

Internet advertising is targeted

As a company looking for advertising opportunities to a specific market, internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programs like Google's AdWords and AdSense match up advertisers with content that their target market peruses regularly. Forget the costly machine-gun strategy of newspaper advertisements, internet advertising is targeted!

Internet adverting enables good conversion tracking

It's impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisements is difficult. However, internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.

Internet advertising has lower entry-level fees

If you have a limited budget, internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a nickle or dime a pop.

Internet advertising can be much cheaper

Because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums. And when it comes to adverts that include online registration, the registration is most times free.

Internet advertising has greater range

One more benefit is that, since the internet spans the globe, pockets of your target market scattered around the world can all be targeted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area. This mean that with the internet, A Nigerian product can be advertised in Canada, Iraq , Australia etc, Which brings your business to an international level .

Major Website to Advertise in Nigeria

International Websites includes…

  • Google
  • FaceBook
  • Linked-in
  • Yahoo
  • Blogspot
  • YouTube
  • Twitter
  • ETC

Local Website includes…

  • Punch Nigeria Online
  • Nairaland
  • Vanguard Nigeria Online
  • Jobberman
  • Lindaikeji blogspot
  • Career Nigeria
  • Deal Fish
  • ETC

On the whole, internet advertising can be a great way to get the word out there about your service or product in a cost-effective, efficient way. We at poise media Nigeria can help u with your online advertisement and PR in Nigeria. If u have tried by yourself and you still need more support in advertising your product in Nigeria, please do not hesitate to contact us on poisemedia@gmail.com. Good luck in your advertising campaign.


Osase Okoro

Industrial Attachment

PoiseMedia Communications Ltd

14 comments:

Damilola Adesanya said...
This comment has been removed by the author.
Damilola Adesanya said...

Online advertising is very useful when it comes to international PR and advertising. It is useful in the sense that an organization which has branches across the world can easily relate to its publics at the same time through the internet. The publics are aware of whatever is going on with the organization and the organization in turn would know what its publics want, read their complaints and respond to them almost immediately since the internet is one of the fastest means of communication.

DAMILOLA ADESANYA
CALEB UNIVERSITY, IMOTA LAGOS

Janet Jiya said...

JIYA JANET OMOLARA(CALEB UNIVERSITY, IMOTA, LAGOS)
Advertising online travels faster than any other means of advertising based on the fact that every body is associating with the new media. This is very important for every international organization and its PRO to do a media analysis on any campaign.This means getting the best used for a campaign and attribute of medium. the online advertising help to break down every data as it can be accessed both locally ad international. MEETING UP WITH BOTH INTERNATIONAL AND LOCAL PUBLIC'S IS VERY IMPORTANT

funmi mystique said...

Funmilola Olukoya(CALEB UNIVERSITY,IMOTA LAGOS)

adverts online tend to go faster across the globe unlike other means of advertising. international PR and advertising creates awareness for people across countries and its easier for individuals to lay their report in the fastest way of communicating

ONADEKO ADETUTU,CALEB UNIVERSITY.IMOTA,LAGOS said...

There is no doubt advertisement is one of the most expensive costs for any business. That is why a smart business owner should reduce this cost by getting online. Statistics show that internet has now become a great market place for local businesses because millions of people out there using internet on a regular basis. So you can target those internet users for your business. Best of all, Advertising on the Internet is cheap and the results very encouraging.Even at this all these boils down to GLOBAL MARKETING due to the fact that global marketing strategy involves the creation of a single strategy for a product, service or company for the entire global market, encompassing many markets.

In global marketing the company aims at setting on one general strategy that can be applied throughout the world market while maintaining at the same time flexibility to adapt that strategy to local market requirements where necessary.


ONADEKO ADETUTU,CALEB UNIVERSITY,IMOTA,LAGOS

Okereke Emmanuel Obinna said...

online advertising has the only game in town now,the world is a global village and people follow trends,people always want to know what is trending at any given point in time,if a product trends online it breaks barriers and most people get to know about the product,as we speak it is the fastest way of getting information across.for e.g advertising a product on a site that people often visit....
Okereke Emmanuel Obinna,Mass Communication Dept,Caleb University,Lagos

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