Thursday, June 7, 2012


Online or Internet advertising, as the name implies, is all about advertising products and services over the Internet. More and more people are opting for online advertising in Nigeria because of the many advantages of this type of marketing over traditional advertising methods such as classified ads in newspapers, radio, TV, direct mail marketing, telephone marketing and the use of banners among others.

Internet advertising is huge

Nigeria falls among the top 10 most internet users in the world. With the growth of information on the World Wide Web, so has growth the amount of time people spend on it, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.

Internet advertising is targeted

As a company looking for advertising opportunities to a specific market, internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programs like Google's AdWords and AdSense match up advertisers with content that their target market peruses regularly. Forget the costly machine-gun strategy of newspaper advertisements, internet advertising is targeted!

Internet adverting enables good conversion tracking

It's impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisements is difficult. However, internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.

Internet advertising has lower entry-level fees

If you have a limited budget, internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a nickle or dime a pop.

Internet advertising can be much cheaper

Because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums. And when it comes to adverts that include online registration, the registration is most times free.

Internet advertising has greater range

One more benefit is that, since the internet spans the globe, pockets of your target market scattered around the world can all be targeted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area. This mean that with the internet, A Nigerian product can be advertised in Canada, Iraq , Australia etc, Which brings your business to an international level .

Major Website to Advertise in Nigeria

International Websites includes…

  • Google
  • FaceBook
  • Linked-in
  • Yahoo
  • Blogspot
  • YouTube
  • Twitter
  • ETC

Local Website includes…

  • Punch Nigeria Online
  • Nairaland
  • Vanguard Nigeria Online
  • Jobberman
  • Lindaikeji blogspot
  • Career Nigeria
  • Deal Fish
  • ETC

On the whole, internet advertising can be a great way to get the word out there about your service or product in a cost-effective, efficient way. We at poise media Nigeria can help u with your online advertisement and PR in Nigeria. If u have tried by yourself and you still need more support in advertising your product in Nigeria, please do not hesitate to contact us on poisemedia@gmail.com. Good luck in your advertising campaign.

Osase Okoro

Industrial Attachment

PoiseMedia Communications Ltd


Damilola Adesanya said...
This comment has been removed by the author.
Damilola Adesanya said...

Online advertising is very useful when it comes to international PR and advertising. It is useful in the sense that an organization which has branches across the world can easily relate to its publics at the same time through the internet. The publics are aware of whatever is going on with the organization and the organization in turn would know what its publics want, read their complaints and respond to them almost immediately since the internet is one of the fastest means of communication.


Janet Jiya said...

Advertising online travels faster than any other means of advertising based on the fact that every body is associating with the new media. This is very important for every international organization and its PRO to do a media analysis on any campaign.This means getting the best used for a campaign and attribute of medium. the online advertising help to break down every data as it can be accessed both locally ad international. MEETING UP WITH BOTH INTERNATIONAL AND LOCAL PUBLIC'S IS VERY IMPORTANT

funmi mystique said...


adverts online tend to go faster across the globe unlike other means of advertising. international PR and advertising creates awareness for people across countries and its easier for individuals to lay their report in the fastest way of communicating


There is no doubt advertisement is one of the most expensive costs for any business. That is why a smart business owner should reduce this cost by getting online. Statistics show that internet has now become a great market place for local businesses because millions of people out there using internet on a regular basis. So you can target those internet users for your business. Best of all, Advertising on the Internet is cheap and the results very encouraging.Even at this all these boils down to GLOBAL MARKETING due to the fact that global marketing strategy involves the creation of a single strategy for a product, service or company for the entire global market, encompassing many markets.

In global marketing the company aims at setting on one general strategy that can be applied throughout the world market while maintaining at the same time flexibility to adapt that strategy to local market requirements where necessary.


Okereke Emmanuel Obinna said...

online advertising has the only game in town now,the world is a global village and people follow trends,people always want to know what is trending at any given point in time,if a product trends online it breaks barriers and most people get to know about the product,as we speak it is the fastest way of getting information across.for e.g advertising a product on a site that people often visit....
Okereke Emmanuel Obinna,Mass Communication Dept,Caleb University,Lagos

Anonymous said...

Todаy, І went tо thе beaсhfront with my childгen.
I fοunԁ а ѕea shell and gave it tо my 4
year old daughteг and sаіd "You can hear the ocean if you put this to your ear." Ѕhe put the shell to her ear and sсreamеd.
Therе ωaѕ а hermit crab inside and it pіnсhed hеr ear.
She neveг wants to go back! LoL Ι κnoω this
is totallу οff topіс but І had
to tell someone!
Have a look at my website ; 888 Poker Promotions

Anonymous said...

Thanks , I haνe just been looking for information about this subject fоr
a long time and уours is the beѕt I have discoveгeԁ so far.
But, what about thе bottοm line? Are yоu sure about the ѕupply?

my weblοg ... BlackChipPoker Offer

Anonymous said...

Hi there! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative
in a community in the same niche. Your blog provided us
beneficial information to work on. You have done a outstanding job!

Also visit my site - diets that work for women

Anonymous said...

hello there and thank you for your іnformation – Ι've definitely picked up anything new from right here. I did however expertise a few technical points using this website, since I experienced to reload the website lots of times previous to I could get it to load properly. I had been wondering if your web host is OK? Not that I am complaining, but slow loading instances times will often affect your placement in google and can damage your high quality score if ads and marketing with Adwords. Well I'm adding thiѕ RSЅ to mу emaіl
and can look out for a lot morе of yοur reѕpеctive intriguing content.
Mаke suге you updаte this again veгу sοon.

Stop by my web sitе; Blackchippoker bonus

Anonymous said...

Hola! I've been following your site for some time now and finally got the courage to go ahead and give you a shout out from Atascocita Tx! Just wanted to say keep up the good job!

Here is my page ... Naked Bodybuider [http://thefirelizard.wordpress.com/2012/12/14/dark-spirits-are-with-us]

Anonymous said...

Thаnk you for the auspіcious ωriteup.

It if truth bе told used tο be а amusement account it.
Loοκ adνanced to far brought аgreeаble from you!
Howevег, hоω could we κeep up a correspоndencе?

Lоok at my ωebpаgе Read Us ::

Emlsuites.com said...

Wonderful article, however you failed to mention www.emlsuites.com. This is a unique site where u get to display your company details plus all products in your store. Give it a shot.

ferdbook.net said...

dear waec and neco writer, make ur 9 subjects at just one sitting by visiting [url]http://ferdbook.net[/url] now and find out urself.

Search for more information

For further inquiry

Please contact Victor Ariyibi at
PoiseMedia Communications Ltd: No 7/9 Agbaoku Street. Opebi, Ikeja. Lagos. Nigeria.
+234 - 818 547 6473.
poisemedia@gmail.com, victor.ariyibi@poisemedianigeria.com,
www.victorariyibi.com, www.poisemedianigeria.com