Tips to Prepare for Seasonal Marketing & Advertising in Nigeria

As Easter is around the corner, I thought I should give a few tips on how to prepare for seasonal marketing and make the most of it. When you think of seasonal marketing the first ideas that probably pop into your mind are typical holidays like Valentine, Easter, Eid-el-Fitri, Sallah, Christmas and the other holidays on the calendar, but seasonal marketing is more than that. True, seasons for your business could be all the above-mentioned, yet it could also be various causes important to you e.g helping AIDS patients, Cancer patients etc. or your business cycle anniversary i.e the period your business started, let’s say your company or organisation’s birthday. Examples of brands that run ‘birthday’ promos are: Globacom, Mr Biggs, First Bank, Skye Bank, etc.

EXTERNAL BUS BRANDING IN NIGERIA: BRT AND LAGBUS (Part 2)

The importance and effectiveness of BRT Bus Branding and Advertising cannot be undermined in Nigeria, especially Lagos Metropolis, and that is why I am revisiting this topic to talk about it again. You ask: what is unique about the BRT Bus Branding that merits it for a review? I answer: its uniqueness lies in the fact that it goes out to meet its customers as against its Unipole, Walldrapes, Light-boxes and Bus Shelter counterparts that are stationed in one place.
Bus branding is a cost effective way to turn the promotional bus into a professional and high impact, mobile advertisement. Wherever the bus travels you’ll be building the brand or promoting the campaign. It also provides you and your business with a moving advertisement at very affordable prices. It is therefore safe to say that Bus Branding is an intelligent advertising investment.