You can now reach your target market more
efficiently using Facebook as an ad tool, given that over a million Nigerians are
on Facebook. The fact is you can advertise your business, reach and connect with
your target audience.
Advertising on a Facebook page helps
businesses grow; you can meet prospective customers and also maintain
connection with all the right people.
Here are some tips that will help your
Facebook business page grow, draw in new followers, maintain and remain engaged
with old customers;
- Build
a Facebook Page: The first step of advertising your business on Facebook is to build a Facebook
page.
- Add
your cover photo: Update a unique
cover photo and use your logo as a profile picture. You can sometimes change
your Facebook cover to mix things up. Changing a cover photo to reflect a
season or time of year will make your customer know that you are making an
effort to be active and stay relevant. Updating your cover photo to advertise a
special sale or giveaway will also help those events get more attention than
they might receive.
- Post
frequently and consistently: Stay
updated by creating posts so when people visit your page they see recent
activities. Make sure to like your Page and share it with your friends. Don’t
worry about overdoing the posts, as long as they are spaced evenly through the
day, you’ll be fine… as news feeds easily become over populated. The more you
post, the better your chances are of being seen. However, do remember to focus
on quality over quantity. Each post should be of value and meaningful.
- Keep
it concise: Concise posts tend
to fare better than lengthy ones, it’s advisable that you cut down your words
to somewhere between 100 and 250 characters for easy reading.
- Facebook
tagging: Including tags
in your posts is a great way to broaden your exposure. An example is the #hashtag, similar to twitter or
instagram, Facebook has hashtags enabled and you might as well use them.
Hashtags are a great tool for promoting a specific campaign you want to raise
awareness of (like our own event #bringbackourgirls.) It’s a nice way to
seamlessly connect Twitter and Facebook marketing efforts. Hashtags also help
categorize your posts by topic, and while the popularity of Facebook hashtags
isn’t exactly skyrocketing, you can search hashtag terms to discover fan
conversations you may want to participate in. Also Searching hashtags can help you discover competitors, Generate
ideas, monitor industry conversations etc.
- Share
testimonials on Facebook: Testimonials
are always powerful, Facebook testimonials are not exceptional. However, it’s
good to think outside the box when delivering testimonials on a social network.
Rather than bland words, incorporate photos, videos, or other media.
- Ask
questions: Facebook users
love to get their voices out and heard. Try incorporating questions or surveys
into your posts for engagement. Keep the questions simple though, no one feels
like answering JAMB-like questions.
- Share
customer created content: Sharing customer made
content is a great way to bolster a true sense of community among your
followers. It shows that you care and makes customers feel valued and appreciated.
- Participate
in fun themed posts: Joining in
on weekly movements like #ThrowbackThursday or posting about fun and exciting holidays
gives you a chance to have fun with fans.
- Photo
Captions: Asking for
users to provide a caption to an exciting or laugh-worthy photo is another
smart strategy to drive interaction and engagement.
- Narrow
your target with more categories: If
you only have a few interests targeted, try adding related topics in the
"More Categories" section. There you'll find options for narrowing
your audience even further - choose users who have had a birthday recently, who
upload a lot of photos on Facebook, etc.
- Bring
customers to your organization/company: Try
targeting people who live in your town or local area. It helps boost local
patronage.
- Use Facebook Insights to measure your success: Insights lets you see your most popular and successful posts in terms of link clicks, shares, and likes. This data is extremely valuable and you can turn some of the most like to business strategy.
If you are thinking
of advertising in Nigeria, please contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We
can help you identify your market and reach them. We apply both BTL and ATL
strategies to project our clients’ brands to the right audience. We can do same
for you at very affordable price.
Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd
