Wednesday, September 28, 2016

Tips on how to reach your Target Market using Facebook in Nigeria

You can now reach your target market more efficiently using Facebook as an ad tool, given that over a million Nigerians are on Facebook. The fact is you can advertise your business, reach and connect with your target audience.

Advertising on a Facebook page helps businesses grow; you can meet prospective customers and also maintain connection with all the right people.

Here are some tips that will help your Facebook business page grow, draw in new followers, maintain and remain engaged with old customers;

  1. Build a Facebook Page: The first step of advertising your business on Facebook is to build a Facebook page.
  2. Add your cover photo: Update a unique cover photo and use your logo as a profile picture. You can sometimes change your Facebook cover to mix things up. Changing a cover photo to reflect a season or time of year will make your customer know that you are making an effort to be active and stay relevant. Updating your cover photo to advertise a special sale or giveaway will also help those events get more attention than they might receive.
  3. Post frequently and consistently: Stay updated by creating posts so when people visit your page they see recent activities. Make sure to like your Page and share it with your friends. Don’t worry about overdoing the posts, as long as they are spaced evenly through the day, you’ll be fine… as news feeds easily become over populated. The more you post, the better your chances are of being seen. However, do remember to focus on quality over quantity. Each post should be of value and meaningful.
  4. Keep it concise: Concise posts tend to fare better than lengthy ones, it’s advisable that you cut down your words to somewhere between 100 and 250 characters for easy reading.
  5. Facebook tagging: Including tags in your posts is a great way to broaden your exposure. An example is the #hashtag, similar to twitter or instagram, Facebook has hashtags enabled and you might as well use them. Hashtags are a great tool for promoting a specific campaign you want to raise awareness of (like our own event #bringbackourgirls.) It’s a nice way to seamlessly connect Twitter and Facebook marketing efforts. Hashtags also help categorize your posts by topic, and while the popularity of Facebook hashtags isn’t exactly skyrocketing, you can search hashtag terms to discover fan conversations you may want to participate in. Also Searching hashtags can help you discover competitors, Generate ideas, monitor industry conversations etc.
  6. Share testimonials on Facebook: Testimonials are always powerful, Facebook testimonials are not exceptional. However, it’s good to think outside the box when delivering testimonials on a social network. Rather than bland words, incorporate photos, videos, or other media.
  7. Ask questions: Facebook users love to get their voices out and heard. Try incorporating questions or surveys into your posts for engagement. Keep the questions simple though, no one feels like answering JAMB-like questions.
  8. Share customer created content: Sharing customer made content is a great way to bolster a true sense of community among your followers. It shows that you care and makes customers feel valued and appreciated.
  9. Participate in fun themed posts: Joining in on weekly movements like #ThrowbackThursday or posting about fun and exciting holidays gives you a chance to have fun with fans.
  10. Photo Captions:  Asking for users to provide a caption to an exciting or laugh-worthy photo is another smart strategy to drive interaction and engagement.
  11. Narrow your target with more categories: If you only have a few interests targeted, try adding related topics in the "More Categories" section. There you'll find options for narrowing your audience even further - choose users who have had a birthday recently, who upload a lot of photos on Facebook, etc.
  12. Bring customers to your organization/company: Try targeting people who live in your town or local area. It helps boost local patronage.
  13. Use Facebook Insights to measure your success: Insights lets you see your most popular and successful posts in terms of link clicks, shares, and likes. This data is extremely valuable and you can turn some of the most like to business strategy.

If you are thinking of advertising in Nigeria, please contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you identify your market and reach them. We apply both BTL and ATL strategies to project our clients’ brands to the right audience. We can do same for you at very affordable price.

Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd

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