If
you are looking for ways to add new revenue streams to your business or make a
few extra cash, you might just consider advertising other companies’ products
on your website and blog.
This
also helps to make your site or blog look attractive. However your site/blog
will need to have a great niche market, tons of traffic and the promise of good
ad placement.
Promote
an affiliate product on your blog/site: Joining another company's affiliate program is one of the simplest
ways to get started with internet advertising. While affiliate links aren't
technically ads, they allow you to make money by promoting someone else's
product. As an affiliate, you earn a commission each time someone you've
referred makes a purchase. To encourage sales, you might post a banner on your
site that links to the affiliate site or publish an article about their
product.
Use
targeted advertising with Google AdSense: Google’s AdSense program allows you to make money on
your site by placing targeted text ads generated by Google on your pages. The
ads appear in rectangular boxes running down the side or across the bottom of a
web page with the words "Ads by Google" over the top. These ads are
paid for by businesses that use Google's pay-per-click program, AdWords. As a
Google AdSense publisher, you earn money every time a visitor to your site
clicks on one of the AdWords ads on your site. If you're getting a lot of
targeted traffic and if these visitors are interested in the products being
advertised that could mean a healthy new source of extra income for you. Best
of all, Google AdSense is free to join. It's easy, too. Google does all the
work of finding relevant ads for your site, you just collect the payments. But
note that Google ads don't work for all sites, so if you add them, be sure to
test them. You don't want to lose credibility with your target market.
Approach
companies directly to ask if you can advertise for them: If your site is already getting
lots of traffic, try looking for sites that offer complementary products and
target the same niche market as you do. For instance, if you are a caterer, you
could approach a food production company to see they'd like to advertise on
your site. An ad on your site would also be seen as an implicit recommendation
of their product.
Sign
up for a blog-specific ad program: If you have a blog, consider signing up to feature blog-specific
ads on your site. The key is to consider the kinds of ads your target audience
will find valuable. Here are some great ways to attract advertisers to your
blog. Sign up with a context-based ad program like Google’s AdSense that
will automatically generate ads for your site that you can put up within minutes
of being accepted to their program. Crisp Ads offers a similar program, but only for blogs. Place Amazon
Associates ads on your site, and feature ads for products you personally
use or are happy to endorse. That way, your customers are responding to your
recommendations. Get advertisers interested in your blog with a link they can
use to contact you for rates and requirements. This link can be a simple
message saying ‘Click here to find out how to advertise on this blog’ That way,
anyone visiting your site is free to discuss advertising opportunities with
you. Sign up with an advertiser-publisher connection program like BlogAds or
AdBrite and get listed in their publishers' directory. One important note: With
these types of ads, the advertisers look through listings of thousands of blogs
to choose the right people to promote their products. Unless you're getting
thousands of visitors a day, they might not be all that interested in doing
business with you.
Making
money from your blog or site is about putting up a few ads and grabbing a
paycheck. It takes a lot of research and testing on an already established site
to make even the best internet advertising strategies truly pay off.
If you
are thinking of advertising in Nigeria, please contact PoiseMedia
Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help
you identify your market and reach them. We apply both BTL and ATL strategies
to project our clients’ brands to the right audience. We can do same for you at
very affordable price.
Lilian Izuorah
Business Development Officer
PoiseMedia Communications Ltd