If you are looking for ways to add new revenue streams to your business or make a few extra cash, you might just consider advertising other companies’ products on your website and blog.
This also helps to make your site or blog look attractive. However your site/blog will need to have a great niche market, tons of traffic and the promise of good ad placement.
Promote an affiliate product on your blog/site: Joining another company's affiliate program is one of the simplest ways to get started with internet advertising. While affiliate links aren't technically ads, they allow you to make money by promoting someone else's product. As an affiliate, you earn a commission each time someone you've referred makes a purchase. To encourage sales, you might post a banner on your site that links to the affiliate site or publish an article about their product.
Use targeted advertising with Google AdSense: Google’s AdSense program allows you to make money on your site by placing targeted text ads generated by Google on your pages. The ads appear in rectangular boxes running down the side or across the bottom of a web page with the words "Ads by Google" over the top. These ads are paid for by businesses that use Google's pay-per-click program, AdWords. As a Google AdSense publisher, you earn money every time a visitor to your site clicks on one of the AdWords ads on your site. If you're getting a lot of targeted traffic and if these visitors are interested in the products being advertised that could mean a healthy new source of extra income for you. Best of all, Google AdSense is free to join. It's easy, too. Google does all the work of finding relevant ads for your site, you just collect the payments. But note that Google ads don't work for all sites, so if you add them, be sure to test them. You don't want to lose credibility with your target market.
Approach companies directly to ask if you can advertise for them: If your site is already getting lots of traffic, try looking for sites that offer complementary products and target the same niche market as you do. For instance, if you are a caterer, you could approach a food production company to see they'd like to advertise on your site. An ad on your site would also be seen as an implicit recommendation of their product.
Sign up for a blog-specific ad program: If you have a blog, consider signing up to feature blog-specific ads on your site. The key is to consider the kinds of ads your target audience will find valuable. Here are some great ways to attract advertisers to your blog. Sign up with a context-based ad program like Google’s AdSense that will automatically generate ads for your site that you can put up within minutes of being accepted to their program. Crisp Ads offers a similar program, but only for blogs. Place Amazon Associates ads on your site, and feature ads for products you personally use or are happy to endorse. That way, your customers are responding to your recommendations. Get advertisers interested in your blog with a link they can use to contact you for rates and requirements. This link can be a simple message saying ‘Click here to find out how to advertise on this blog’ That way, anyone visiting your site is free to discuss advertising opportunities with you. Sign up with an advertiser-publisher connection program like BlogAds or AdBrite and get listed in their publishers' directory. One important note: With these types of ads, the advertisers look through listings of thousands of blogs to choose the right people to promote their products. Unless you're getting thousands of visitors a day, they might not be all that interested in doing business with you.
Making money from your blog or site is about putting up a few ads and grabbing a paycheck. It takes a lot of research and testing on an already established site to make even the best internet advertising strategies truly pay off.
If you are thinking of advertising in Nigeria, please contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you identify your market and reach them. We apply both BTL and ATL strategies to project our clients’ brands to the right audience. We can do same for you at very affordable price.
Business Development Officer
PoiseMedia Communications Ltd